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All Journal International Journal Administration, Business & Organization
Sinari Maydena
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Dampak Promosi Gratis Ongkos Kirim Terhadap Keputusan Pembelian Produk di E-Commerce Shopee Pada Masa Pandemi Covid-19 Batrisyia, Quandizza; Sinari Maydena
International Journal Administration, Business & Organization Vol 2 No 2 (2021): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.695 KB) | DOI: 10.61242/ijabo.21.177

Abstract

This study aims to determine how much influence the free shipping promo provided by Shopee ecommerce on purchasing decisions by Bandung State Polytechnic Students. The population in this study were all Shopee users who were Bandung State Polytechnic students, with a sample of this study amounting to 100 respondents. The data analysis technique used is simple regression analysis. The results showed that free promo shipping (X) had a positive influence and contributed 53% to the purchase decision (Y) of products in e-commerce Shopee
Co-Authors Batrisyia, Quandizza