<![CDATA[Being in the era of industrial and technological digitalization, many sectors are trying to continue to innovate to provide the best. In the face of challenges There are so many solutions offered, one of them is with Fintech Sharia. With the existence of sharia fintech, it can provide literacy to community about fintech companies and applying sharia fintech. This research aims to find out how one's thinking Sharia Fintech figure, Assoc. Prof. Dr. Murniati Mukhlisin, M.Acc., CFP. This study uses a qualitative method, explaining the journey of life Murniati Mukhlisin and her works. Data sourced from interviews and some supporting literature related to the research. Result The research concludes that the thoughts that have been poured by Murniati Mukhlisin through his research results that sharia fintech prioritizes benefit of the people and provide many benefits to society, in running sharia fintech is different from conventional both in terms of contracts as well as the system. Keywords: Sharia Fintech, Thought, Murniati Mukhlisin]]>
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