Jurnal Bisnis, Manajemen, dan Akuntansi
Vol 9 No 2 (2022): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September

Hubungan Mutu Pelayanan dengan Kepuasan Pelanggan Batik (Studi Kasus di Quina Batik)

Agung Hartadi (Akademi Manajemen Administrasi Yogyakarta)
Ika Tirta Candra Rini (Sekolah Tinggi Ilmu Bisnis Kumala Nusa)



Article Info

Publish Date
20 Sep 2022

Abstract

This research to see the relationship between Service Quality and Customer Satisfaction with batik, a case study at Quina Batik. Where the research subjects are customers at Quina Batik with a total of 100 customers. By taking samples through total sampling technique. Data was collected using a Likert scale consisting of two scales, namely the Service Quality scale and the Customer Satisfaction scale. The data analysis method used is Product Moment Analysis. The result is that there is a significant positive relationship between Service Quality and Batik Customer Satisfaction at Quina Batik. Service quality has an effect on customer satisfaction of 71.7%. This means that there are still 28.3% of the influence of other factors on customer satisfaction. From these results, it is hoped that Quina Batik will improve its ability to provide everything that its customers expect or in other words, whether or not the quality of service is good depends on the ability to provide services to consistently meet customer expectations. Keywords: Service Quality; Customer Satisfaction;Quina Batik.

Copyrights © 2022






Journal Info

Abbrev

jbma

Publisher

Subject

Economics, Econometrics & Finance

Description

JBMA ( Jurnal Bisnis, Manajemen dan Akuntansi ) merupakan jurnal ilmiah berkala yang terbit dua kali dalam setahun, Tujuan utama JBMA adalah untuk mendiseminasikan artikel ilmiyah dalam bidang Bisnis, Manajemen dan Akuntansi. Redaksi menerima artikel artikel ilmiyah yang belum pernah di publikasikan ...