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All Journal Jurnal Bisnis, Manajemen, dan Akuntansi
Ika Tirta Candra Rini
Sekolah Tinggi Ilmu Bisnis Kumala Nusa
Economics, Econometrics & Finance

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Hubungan Mutu Pelayanan dengan Kepuasan Pelanggan Batik (Studi Kasus di Quina Batik) Agung Hartadi; Ika Tirta Candra Rini
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 9 No 2 (2022): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.067 KB) | DOI: 10.54131/jbma.v9i2.146

Abstract

This research to see the relationship between Service Quality and Customer Satisfaction with batik, a case study at Quina Batik. Where the research subjects are customers at Quina Batik with a total of 100 customers. By taking samples through total sampling technique. Data was collected using a Likert scale consisting of two scales, namely the Service Quality scale and the Customer Satisfaction scale. The data analysis method used is Product Moment Analysis. The result is that there is a significant positive relationship between Service Quality and Batik Customer Satisfaction at Quina Batik. Service quality has an effect on customer satisfaction of 71.7%. This means that there are still 28.3% of the influence of other factors on customer satisfaction. From these results, it is hoped that Quina Batik will improve its ability to provide everything that its customers expect or in other words, whether or not the quality of service is good depends on the ability to provide services to consistently meet customer expectations. Keywords: Service Quality; Customer Satisfaction;Quina Batik.
Pengaruh Harga terhadap Keputusan Pembelian Ice Cream (Studi Kasus di Mixue Yogyakarta) Ika Tirta Candra Rini; Agung Hartadi
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 10 No 2 (2023): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v10i2.170

Abstract

Mixue is a drink outlet from China, which serves a variety of drink menus and also ice cream. This drink has so many branches spread across every provincial city and has quite a few fans, so the company must be really careful in setting prices that suit people's pockets. The aim of this research is to find out how influential price is on the decision to purchase Mixue products. This research uses a quantitative research method where data is collected using a questionnaire distributed to 100 respondents who are consumers of ice cream mixue products. Data collection in this research was carried out by distributing questionnaires and then processing them using simple linear regression analysis, T test, and correlation coefficient test. Based on the research results, it shows that price influences the decision to purchase Ice Cream Mixue products. This can be seen from the significance value of 0.001 < 0.05. Keywords: Price, Purchase Decision, Mixue products
Co-Authors Agung Hartadi