Proceedings International Conference of Graduate School on Sustainability
3rd International Conference of Graduate School on Sustainability (ICGSS) 2018

ANALYSIS OF FACTORS FOR PRODUCT ATTRIBUTES, SATISFACTION AND LOYALTY OF HYPERMARKET CUSTOMERS IN MALANG CITY


Article Info

Publish Date
19 Dec 2018

Abstract

The purpose of this study is to analyze the confirmatory factors of product attributes, satisfaction and loyalty of hypermarket customers in Malang City. This research was conducted on giant hypermarket customers in Malang City, using a sample size of 120 respondents. Sampling with Convenience sampling technique. The collected data were analyzed using confirmatory factor analysis. Based on the confirmatory factor analysis test proved that the indicator of the completeness of various strongest products as a form of product attribute variables. Indicators of product price suitability with the strongest expectations as forming customer satisfaction variables and indicators of the desire to always shop at the strongest giant hypermarket as a form of customer loyalty variables.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Proceedings International Conference of Graduate School on Sustainability
Website

Abbrev

ICGSS

Publisher

Universitas Merdeka Malang

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

This journal is a collection of papers from the international conference results. The international conference organized by the University of Merdeka Malang this time focused on sustainable innovations by encouraging an interdisciplinary approach from the perspectives of public policy, economics, ...