PENGARUH LINGKUNGAN BISNIS TERHADAP KINERJA PENGRAJIN ROTAN DI KECAMATAN LHOKNGA KABUPATEN ACEH BESAR

Saed Armia (Fakultas Ekonomi Universitas Syiah Kuala)

SI-MEN (AKUNTANSI & MANAJEMEN) STIES
Vol 5 No 1 (2015): Jurnal Si-Men

The performance of every industry always related to business environment. Business environmental consist of external and internal environment. Based on this fact, purpose of this research is to analyze the influences of external environment factors (buyers, suppliers, technology and government) and internal environment factors (marketing, finance and production) to the performance of small business of batik in Lhoknga. The population of this research was the small business’s manager or owner in Kecamatan Lhoknga at Kabupaten Aceh Besar. The sample was 42 rotan’s manager or owner, taken in 3 villages. The result of this research was : buyers, suppliers, technology, marketing and production had the significant influences to the small business’s performance; and marketing had the biggest influence to the small business’s performance