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SAED ARMIA
Fakultas Ekonomi Universitas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERANAN KOMITMEN AFEKTIF TERHADAP PENGARUH PENGALAMAN MEREK KEPADA LOYALITAS MEREK (Studi Pada Konsumen Mobil Honda Di Kota Banda Aceh) VILZATI VILZATI; SAED ARMIA; ADE IRMA SURYANI; REZA PAHLAWI
SI-MEN Vol 8 No 2 (2017): Jurnal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

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Abstract

This study aims to determine the effect of experience on brand loyalty with affective commitment as a mediator. The empirical study was conducted on Honda car users in Kota Banda Aceh using questionnaires as research instruments, of which the sample in this study was 110 people. Nonprobability Sampling is used as sampling technique with Purposive Sampling method. The HLM (Hierarchical Linear Modeling) method is used as a data analysis method using the IBM SPSS 20 software. The results of this study demonstrate experience and experience of brand loyalty, affective and significant commitment to brand loyalty, brand experience and strategy to affective commitment. Affective commitment mediates the impact of brand experience on brand loyalty.
PENGARUH LINGKUNGAN BISNIS TERHADAP KINERJA PENGRAJIN ROTAN DI KECAMATAN LHOKNGA KABUPATEN ACEH BESAR Saed Armia
SI-MEN Vol 5 No 1 (2015): Jurnal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

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Abstract

The performance of every industry always related to business environment. Business environmental consist of external and internal environment. Based on this fact, purpose of this research is to analyze the influences of external environment factors (buyers, suppliers, technology and government) and internal environment factors (marketing, finance and production) to the performance of small business of batik in Lhoknga. The population of this research was the small business’s manager or owner in Kecamatan Lhoknga at Kabupaten Aceh Besar. The sample was 42 rotan’s manager or owner, taken in 3 villages. The result of this research was : buyers, suppliers, technology, marketing and production had the significant influences to the small business’s performance; and marketing had the biggest influence to the small business’s performance
PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN SINBUN SIBREH BANDA ACEH Saed Armia
SI-MEN Vol 7 No 1 (2016): Jurnal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

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Abstract

This study examines the factors that affect customer satisfaction in retail stores in Banda Aceh on the purchase of goods and their impact on loyalty. Data collected centrally in the city of Banda Aceh, especially with small retail shops to large traders. The number of respondents surveyed in this study is 100. The research method using Hierarchical Linear Modeling (HLM), the results showed that: 1) the physical aspects of significant effect on customer satisfaction in retail stores in Banda Aceh, 2) Reliability significant effect on customer satisfaction retail stores in Banda Aceh, 3) personal interaction significant effect on customer satisfaction that occurs in retail stores in Banda Aceh, 4) Troubleshooting significant effect on customer satisfaction in retail stores in Banda Aceh, 5) policy significantly influence the intention of customer satisfaction Consumer retail stores in Banda Aceh, 6) Customer satisfaction significant effect on customer loyalty in consumer retail shops in Banda Aceh, 7) physical aspects significant effect on loyalty in mediasikan by customer satisfaction in retail stores in Banda Aceh, 8) Reliability significant effect loyalty mediated by customer satisfaction in retail stores in Banda Aceh, 9) personal interaction significant effect on loyalty mediated by customer satisfaction in retail stores in Banda Aceh, 10) Troubleshooting significant effect on loyalty mediated by customer satisfaction in retail stores Banda Aceh, 11) Policies significant effect on loyalty mediated by customer satisfaction in the consumer retail shops in Banda Aceh.
PENGARUH KUALITAS PRODUK DAN TINGKAT KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI MEREK LUX DI KALANGAN MASYARAKAT KOTA BANDA ACEH Saed Armia
SI-MEN Vol 4 No 1 (2014): Journal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

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Abstract

Demand soap products in Banda Aceh to day is high enough. This is caused by the increase of population in the city of Banda Aceh , as well as the number of outstanding produ soap also from various kinds of products with different brands of bath soap bath soap in Banda Aceh , will cause confusion among buyers in choosing the type of oil that will consume , one brand of soap is quite popular among the people of Banda Aceh is lux soap and already have many customers and can be reached by the community in various circles . The purpose of this study was to determine whether kuaitas product , and the level of customer satisfaction bengaruh positive and significant impact on purchasing decisions lux toilet soap brand in the community in Banda Aceh , the object of this study is limited only to the quality of the product , the level of consumer satisfaction and purchasing decisions . Sampling was done with a probability sampling method with 100 respondents . The results showed that the quality of the product , and the level of customer satisfaction can affect purchase lux toilet soap brand in the community in Banda Aceh by 21.0 % . The results of this study indicate that the quality of the product , and the level of customer satisfaction , both simultaneously and partially significant effect on purchasing decisions lux brand soap products company among the people of Banda Aceh . Based on the research hypotheses proposed in this study an alternative hypothesis can be accepted, which means Ha accepted and ho rejected.
Co-Authors ADE IRMA SURYANI REZA PAHLAWI VILZATI VILZATI