Journal of Law, Poliitic and Humanities
Vol. 1 No. 4 (2021): (JLPH) Journal of Law, Politic and Humanities (August 2021)

The Influence of Lifestyle, Design and Price Perceived on Purchase Intention Yamaha NMAX Motorcycles in Tangerang City

Pamungkas, Galih (Unknown)
Hamdan Hamdan (Unknown)

Article Info

Publish Date
31 Aug 2021

Abstract

The purpose of this study was to determine the Analysis of Lifestyle, Design, and Price Perception of Interest in Buying a Yamaha NMAX Motorcycle in the City of Tengerang. The sample used in this study were 180 respondents with a quantitative method approach. The data collection method used is a questionnaire and using Accidental Sampling for sampling. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). From the results of the study, it was found that Lifestyle, Design and Price Perception had a positive and significant effect on Purchase Interest of Yamaha NMAX Motorcycles.

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Journal Info
Journal of Law, Poliitic and Humanities
Website

Abbrev

JLPH

Publisher

Dinasti Research

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Law, Poliitic and Humanities is a research journal in Law, Humanities and Politics published since 2020 by the Dinasti Research. This journal aims to disseminate research results to academics, practitioners, students, and other parties who are interested in the fields of Law, Humanities ...