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Hamdan
Fakultas Ekonomi Dan Bisnis, Universitas Mercu Buana, Jakarta Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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MENINGKATKAN VOLUME PENJUALAN ONLINE MELALUI STRATEGI PACKAGING DI KELURAHAN KEMBANGAN UTARA Hamdan Hamdan; Amzad Samudro; Deden Kurniawan; Mochamad Rizki Sadikin
Jurnal Abdi Masyarakat (JAM) Vol 7, No 1 (2021): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Improving the creative economy of environmental quality and human resources in North Kembangan through a packaging strategy in increasing online sales volume is a form of Corporate Social Responsibility (CSR) at Mercu Buana University in realizing the Tri Dharma of Higher Education. The service through the development of the creative economy and environmental quality carried out by the PKM Team of the Faculty of Economics and Business, Mercu Buana University together with the community partners of North Kembangan, went according to expectations. The contribution of activities increases insight and knowledge of how packaging strategies can increase the volume of sales during the Covid-19 pandemic. Especially creating competitive advantage and realizing the sustainability of the cooperation partners' business in the future. The packaging strategy is an important factor as the main consideration for consumers to have a positive attitude and behavior towards the products offered. The importance of implementing a packaging strategy by collaborative partners to support this program in a sustainable manner, of course in encouraging and improving the creative economy of North Kembangan.
KEPUASAN DAN LOYALITAS PELANGGAN MY PERMATA WISATA :SERVQUAL MODEL Hamdan Hamdan
Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v4i2.3979

Abstract

Penelitian ini bertujuan untuk menganalisis dimensi kualitas pelayanan yang mempengaruhi kepuasan dan implikasinya terhadap loyalitas pelanggan My Permata Wisata. Pemilihan dan pengambilan sampel menggunakan teknik systematic random sampling dan quota sampling dari 162 peserta wisata. Metode analisa data menggunakan Structural Equation Modeling (SEM) dengan program Linear Structural Relations (LISREL). Hasil penelitian ini menunjukkan bahwa bentuk fisik dan empati berpengaruh singnifikan terhadap kepuasan, sementara kepuasan berpengaruh terhadap loyalitas pelanggan secara signifikan. Sedangkan responsif, keandalan dan jaminan tidak mempunyai pengaruh signifikan terhadap kepuasan. Potensi sektor pariwisata memiliki peluang besar dalam mendorong pertumbuhan ekonomi Indonesia ke depannya. Oleh karena itu, kejelasan kinerja pelayanan My Permata Wisata dapat diimplementasikan dalam pengambilan keputusan strategi pemasaran ke depannya, sehingga menjadikan perusahaan terus tumbuh dan berkelanjutan ke depannya.
The Effect of e-WOM, Security and Trust on Purchasing Decisions of Green Lake City Housing Amzad Samudro; Hamdan Hamdan
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i3.11567

Abstract

This research is about purchasing decisions for Green Lake City housing and this study aims to see the effect of e-WOM, Security and Trust on Purchasing Decisions of Green Lake City Housing and respondents who are owners of Green Lake City housing. This research is descriptive quantitative. Primary data and secondary data were obtained. Secondary data were obtained from various sources such as journalists, books and other related publications primary data obtained by distributing questionnaires to respondents. Determination of the number of samples using purposive sampling technique and will be displayed via google form to a minimum of 150 respondents. The results showed that e-WOM has a significant positive relationship with purchase decisions, security has a significant negative relationship with purchasing decisions, and trust has a significant positive relationship with purchasing decisions
Risk and trust using mHealth application Hamdan Hamdan; Deden Kurniawan; Erna Sofriana Imaningsih; Amzad Samudro
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.258 KB) | DOI: 10.25105/jmpj.v14i2.9206

Abstract

Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.
Analysis Location, Word Of Mouth and Security Against the Decision to Purchase Permata Buana Kembangan Housing in West Jakarta Amzad Samudro; Hamdan Hamdan; Abdul Rahmat
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.15675

Abstract

This research is about the decision to buy housing at Permata Buana Kembangan, West Jakarta and this study aims to determine the effect of location, word of mouth, and security on purchasing decisions for Permata Buana housing and respondents who will buy Permata Buana housing. This research is descriptive and quantitative. Primary data and secondary data were obtained. Secondary data was obtained from various sources such as journalists, books, and primary data for other related publications obtained by distributing questionnaires to target respondents. Determination of the number of samples using the purposive sampling technique will be distributed via google form to 83 respondents obtained. The results showed that Location had a significant relationship with purchasing decisions, Word of Mouth was not significant for purchasing decisions, and Security was not significant for purchasing decisions.
Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability Hamdan Hamdan; Indra Raharja; Ridho Rafqi Ilhamalimy; Hapzi Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.13931

Abstract

This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.
Pendekatan Konsep Green Fashion dalam Mewujudkan Sustainable Green Development UMKM Hamdan Hamdan; Erna Sofriana Imaningsih; Hazi Ali; Indra Raharja; Ridho Rafqi Ilhamalimy
Riau Journal of Empowerment Vol 5 No 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.3.149-161

Abstract

Green fashion telah menjadi tren dan perhatian penting dalam konsep keberlanjutan. Green fashion adalah seni komprehensif multidisiplin dalam mendorong perkembangan pesat keterampilan UMKM fashion yang ramah lingkungan. Konsep green fashion bertujuan untuk memanfaatkan dan menggunakan bahan tidak habis pakai atau limbah, serta bahan-bahan alami menjadi pakaian yang memiliki nilai dan manfaat lebih sebagai orientasi keberlanjutan. Hal paling penting dalam konsep green fashion adalah pengenalan dini terhadap pakaian yang ramah lingkungan dipastikan akan memberikan perubahan signifikan pada UMKM fashion, melalui desain seni, mode etis, dan estetika. Telah lama diakui bahwa konsep green fashion dibangun melalui tiga unsur, yaitu: reduce, reuse, dan recycle yang berlandaskan teori Triple Bottom Line adalah sebuah solusi efektif dan efisien sebagai implementasi dalam mencapai kemakmuran dan keberlanjutan setiap elemen bangsa.
The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta Muhamad Ilham Syachrony; Hamdan Hamdan; Ridho Rafqi Ilhamalimy
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.193-205

Abstract

This study aims to analyze e-Service Quality, Website Quality, Promotion, and e-Trust against Shopee's Repurchase Intention in DKI Jakarta. This study uses a quantitative approach, and because the population in this study cannot be generalized with certainty, the result is that the sample selection uses a non-probability purposive sampling approach. Obtained 200 samples that have been confirmed as feasible for testing, because they have gone through the data screening stage. The first data analysis uses a descriptive analysis approach to ensure that the sample characteristics are appropriate to the context. Then using PLS-SEM data analysis through Smart-PLS 3.0 Software. The results of this study reveal that e-Service Quality and Website Quality have a negative and insignificant effect on Repurchase Intention. Meanwhile, promotion and e-Trust have a positive and significant effect on Repurchase Intention.
Analysis Security, Location, and Word of Mouth of the Purchase Decision for Pantai Indah Kapuk 2 Housing Amzad Samudro; Hamdan Hamdan
Dinasti International Journal of Management Science Vol. 5 No. 1 (2023): Dinasti International Journal of Management Science (September - October 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i1.2009

Abstract

This study aims to determine the effect of security, location, and word of mouth on the purchasing decisions of respondents who are the owners of the Pantai Indah Kapuk 2 housing. This research is descriptive in nature. Primary data and secondary data obtained. Secondary data was obtained from various sources such as journalists, books and other related primary publication data obtained by distributing questionnaires to the target respondents. Determining the number of samples using purposive sampling technique and will be distributed via Google form to at least 160 respondents obtained. The results of primary data collection will be analyzed using the SEM-PLS method. The results of this study are that security, location, and word of mouth have a significant effect on the decision to purchase the Pantai Indah Kapuk 2 housing.
Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities Erna Sofriana Imaningsih; Mohd Yusoff Yusliza; Hamdan Hamdan; Eri Marlapa; Aldina Shiratina
Jurnal Manajemen Vol. 27 No. 3 (2023): Ocktober 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i3.1369

Abstract

The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands. Because the research approach used purposive nonprobability sampling, questionnaire techniques and PLS data analysis were chosen. The results of this study show that egoistic value has a positive effect on green self-identity but negatively on green purchase intention. The value of the biosphere hurts green self-identity but positively on green purchase intention. Finally, green self-identity has a positive effect on green purchase intention. Of course, this will be an essential contribution to future research as additional knowledge, especially for governments, developers, managers or other business actors in realizing environmentally friendly behaviour. The practical and theoretical implications of this study are discussed in more depth.
Co-Authors Abdul Rahmat Aldina Shiratina Amzad Samudro Amzad Samudro Amzad Samudro Deden Kurniawan Deden Kurniawan Eri Marlapa Erna Sofriana Imaningsih Hapzi Ali Hapzi Ali Hazi Ali Imaningsih, Erna Sofriana Indra Raharja Marlapa, Eri Mochamad Rizki Sadikin Mohd Yusoff Yusliza Muhamad Ilham Syachrony Raharja, Indra Ridho Rafqi Ilhamalimy