Journal of Indonesian Tourism and Development Studies
Vol. 9 No. 3 (2021)

Sentiment Analysis of Ten Tourism Destinations in Indonesia

Christian Lilik Henri Setiawan Nivak (Satya Wacana Christian University)



Article Info

Publish Date
29 Sep 2021

Abstract

Sentiment analysis is frequently used to examine textual data to determine the sentiment contained in a sentence. This method can be used to determine the polarity of emotions associated with specific themes, events, products, and certain phenomena in the world. This study utilized Twitter data to analyze textual data in Bahasa Indonesia gathered via Twitter using R. This study will focus on ten tourism destinations. These destinations were targeted for development by the Indonesian government in 2016 through the Ministry of Tourism. The purpose of this study was to determine the sentiment polarity of Indonesian Twitter users towards ten tourism destinations. The sentiment polarity score was calculated using an Indonesian sentiment lexicon. The results of this study indicate that the Indonesian government’s designation of a tourism destination as a development priority destination appears to have no effect on the tourism destination’s sentiment polarity, particularly among Twitter users. The popularity status of a tourist destination does not translate to a high score on positive sentiment. Due to the limitation of the sentiment lexicon in Bahasa Indonesia, it can be inferred from this study that getting an accurate sentiment score for each tweet is still not achievable. However, the sentiment lexicon in Bahasa Indonesia should be updated to increase the accuracy of the sentiment score calculation.Keywords: Indonesian sentiment analysis, Indonesian sentiment lexicon, Tourism destinations.

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Journal Info

Abbrev

jitode

Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Journal of Indonesian Tourism and Studies is an interdisciplinary journal to assess the development of tourism. This journal also examines the phenomenon of unique interrelation about tourism activities, community development, and environmental sustainability, with the aim to find an alternative ...