ASEAN Marketing Journal


The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions

Setiawan, Budi (Unknown)
Puspitasari, Ratih (Unknown)
Manurung, Tarida Marlin Surya (Unknown)



Article Info

Publish Date
29 Nov 2021

Abstract

This study has three main objectives, which are to identify the common knowledge of the non- Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents’ demography to the perception on revenue sharing system of Islamic banking. E-survey method was used with a quantitative approach involving 244 respondents, who partook to fill the online questionnaire. Descriptive statistics and binary logistic regression tests were used as data analysis techniques. The majority of the respondents have a better knowledge on savings, rather than other products. The existence of Islamic banking has been able to attract the public attentions, and not contrary to their religious beliefs. Respondent’s demography (ie: gender, age, level of formal education) significantly influences respondent’s perception on revenue sharing system of Islamic banking in Indonesia.

Copyrights © 2021






Journal Info

Abbrev

publication:amj

Publisher

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...