Article Per Year (5 Year)
p-Index From 2020 - 2025
2.757
P-Index
This Author published in this journals
All Journal JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Ilmiah Manajemen Kesatuan Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan ASEAN Marketing Journal Business and Entrepreneurial Review Jurnal Informatika Kesatuan
Budi Setiawan
Institut Bisnis dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Pengaruh Jaminan, Empati Dan Kehandalan Terhadap Kepuasan Pelanggan Pada KPR Bank BJB Cabang Bogor Setiawan, Budi; ., Ferawati
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 1 (2018): JIMKES Edisi April 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.27 KB) | DOI: 10.37641/jimkes.v6i1.33

Abstract

This research is purposed to obtain and analyze the description of assurance, empathy and reliability implemented by the employees of KPR Bank BJB Bogor and how they partially and simultaneously affecting the customers satisfaction. This study is based on the assosiative analysis technique, where the populations are the customers of KPR Bank BJB Bogor office. The Slovin technique is used to obtain 10% sample size error of 99.33 or 100 people. To further analyze the data, descriptive and multiple linear analyses are applied.The survey result revealed that the assurance, empathy and reliability have all been implemented by the service person. Assurance, empathy, and reliability are proved to have influence on the customers’ satisfaction and are also have significant effect both partially and simultaneously on customers’ satisfaction.
Preferensi Masyarakat Kota Bogor Terhadap Atribut- Atribut Perbankan Syariah Sebagai Landasan Empiris Strategi Pengembangan Perbankan Syariah Di Indonesia Setiawan, Budi; ., Suharmiati
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 3 (2016): JIMKES Edisi Desember 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.332 KB)

Abstract

The purpose of this study is to acknowledge the perceptions on sharia banking attributes in Bogor, to analyse the leading attributes used as preference in Bogor when choosing a sharia bank, and to set the conceptual strategy as an effort to develop the existence of sharia banking in Indonesia. Research population are every citizen of Bogor with the status of head of family. Sample is set with convenience technique measuring 100 heads of family as respondents. Data collection uses questionnaire instruments. Data analysis technique used in this study is using Friedman’s non parametric statistics and Importance Performance Analysis matrix. The results show that the people’s perceptions on sharia banking attributes are categorized into important and fairly important. The attributes considered important are as follow: in accordance with the sharia law, ATM, call centre, comfortable and clean office space, strategic locations, hospitality and fast serving time, secured transaction guarantee, and company’s social responsibility. On the other hand, the attributes considered fairly important are: profit sharing portion, clear procedure, competitive costs, staff’s competencies, and prestige. The leading attributes are non-interest profit sharing, ATM, call centre, image, Islamic ambiance, clean and comfortable office, location, product varieties, procedures, transaction costs, hospitality and fast serving time, secured transaction guarantee, and company’s social responsibility. Conceptual strategies in order to develop sharia banking in Indonesia are categorized as leading priority strategies, performance maintenance, low priority, and elaboration.
Pengaruh Kualitas Produk Dan Desain Produk Terhadap Kepuasan Pelanggan Pengguna Sepeda Motor Honda Supra X 125 Fi Mulyana, Mumuh; Setiawan, Budi; W, Denny Haryono
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.821 KB)

Abstract

To satisfy the customers, the companies must gives the deep attention for the products qualities and design. The Product Quality and design factors can be factors for customers to considerate the choosing of product. This situation must be faced by PT Astra Honda Motor as the motorcycles manufacture in Indonesia. The purposes of this study are to find out the effect of product quality on Motorcycles Honda Supra X125 Fi’s customer satisfaction, to know the influence of product design to customer satisfaction and to know the influence of the product quality and products design to customer satisfaction. The results of this study are (1) the regression equation: Y = 1.202 + 0.891 X1 + 0.203 X2. It means that all the independent variables has a positive effect on customer satisfaction. (2) 74,1% variablity of customer satisfaction was explained by product quality and product design (adjusted R square = 0.861). (3) The Product quality have the significant positive effect to customer satisfaction, (4) Product Design have the significant positive effect to customer satisfaction, (5) In simultan regression, product design and product quality have the significant influence on customer satisfaction.
Pengaruh Brand Awareness, Brand Characteristic, dan Emotional Branding terhadap Keputusan Pembelian Muthiah, Farah; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 2 (2019): JIMKES Edisi Agustus 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.963 KB) | DOI: 10.37641/jimkes.v7i2.228

Abstract

The research includes the type of survey research whose information is collected through questionnaires from respondents. The population of the study is the consumers who make purchasing decisions on beauty products Wardah. The sample of research is 100 respondents. Data collection techniques using questionnaires tested the validity and reliability. Data analysis techniques used to answer the hypothesis of research is multiple linear regression. The result of this research shows that Brand Awareness has negative and insignificant effect on Wardah Beauty Decision, Brand Characteristic has a positive and significant influence on Purchasing Decision of Wardah beauty product, Emotional Branding has a positive and significant influence on Purchasing Decision of Wardah, Brand Awareness, Brand Characteristic, and Emotional Branding together have a positive and significant influence on Purchase Decision Wardah beauty products On STIE Kesatuan Bogor Students.
Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Meliana, Meliana; Sulistiono, Sulistiono; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.008 KB) | DOI: 10.37641/jimkes.v1i3.273

Abstract

In today's era of globalization, rapid growth in the retail industry in Indonesia and is full of intense competition. Retail is one type of service companies that are closely related to the quality of service, so the researchers decided to examine the magnitude of the effect of service quality and consumer confidence in purchase decisions. Service quality is measured by three variables: the quality of interaction, the quality of the physical environment and quality of results. The method used in this study were: descriptive associative, while the data collection techniques conducted by distributing questionnaires. Questionnaire that will be deployed as many as 100 exemplar. To quantify this relationship, researchers used a method of path analysis with SPSS 17 for such tools. The results indicate that there is a fairly strong influence and significant relationship between service quality and consumer confidence as well as the influence of service quality and consumer confidence are also strong and significant impact on purchasing decisions. Keywords: Quality of Service, Consumer Confidence, Buying Decision.
Faktor-Faktor Pembentuk Kepuasan Pelanggan Minyak Goreng Bermerek Di Kota Bogor Berbasis Model Partial Least Square Sulistiono, Sulistiono; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.39 KB) | DOI: 10.37641/jimkes.v1i3.276

Abstract

Kepuasan pelanggan merupakan inti dari setiap bisnis, dalam jangka pendek sebagai upaya untuk meningkatkan revenue dan profit, sedangkan dalam jangka panjang dapat membangun loyalitas dan memperkuat merek. Beberapa model kepuasan pelanggan yang telah digunakan pada beberapa Negara, seperti di Eropa (ECSI/ European Customer Satisfaction Index), Amerika (ACSI/American Customer Satisfaction Index), menggunakan model Partial Least Square (PLS). Minyak goreng bermerek memiliki market size mencapai Rp 12 Triliun setiap tahunnya. Persaingan minyak goreng bermerek semakin tinggi, sebagaimana ditandai dengan jumlah merek yang bertambah dan semakin menurunnya penetrasi konsumsi minyak terhadap GDP per kapita di Indonesia. Berdasarkan data Top Brand di Indonesia selama 10 tahun terakhir, terlihat bahwa sebuah merek minyak goreng superior dalam 3 tahun terakhir mulai mengalami penurunan. Hal ini merupakan salah satu indikator berkurangnya pangsa pasar sebagai akibat dari loyalitas pelanggan yang menurun meskipun kepuasannya tetap. Penelitian ini bertujuan untuk menjawab permasalahan (a) Bagaimana hubungan kausalitas yang terjadi di antara peubah-peubah latent, sebagai faktor penting dalam pembentukkan kepuasan pelanggan, (b)Apakah kepuasan pelanggan secara keseluruhan berpengaruh secara nyata terhadap loyalitas pelanggan, dan (c) Bagaimana bentuk terbaik dari model Partial Least Square kepuasan pelanggan. Metode penelitian menggunakan metode survey, di wilayah Kecamatan Bogor Barat, dan Kecamatan Tanah Sareal. Sampel berukuran 100 orang responden secara nonprobability. Hasil penelitian menunjukkan bahwa hubungan kausalitas yang terjadi di antara peubah-peubah latent pembentuk kepuasan pelanggan, seluruhnya memiliki hubungan kausalitas yang positif dan nyata. Faktor-faktor penting pembentuk kepuasan pelanggan yang telah ditetapkan dalam model Partial Least Square (PLS), memiliki pengaruh yang positif dan nyata terhadap loyalitas pelanggan. Bentuk model PLS terbaik dari kepuasan pelanggan minyak goreng di Kota Bogor, adalah dengan mengeluarkan indikator IMAGE3 pada peubah latent Image dan indikator LOYAL1 pada peubah latent Loyalty. Kata kunci: model partial least square, kepuasan pelanggan, pereferensi konsumen
Pengaruh Persepsi Harga, Varian, dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi Tobing, Odrick Helsar L.; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.330

Abstract

This study aims to see if Perception Of Price, Variance and Products, and Quality Of Products affect bot partial and simultaneous Decision Of Purchase. The population in this study was a student of IBIK Bogor who once use Xiaomi’s Smartphone in IBIK Bogor with 100 samples. The Slovin method used a is a non-sampling method with an approximate sampling type. The result of this study are as follows: (1) a Partial Value perceotions affect the decision of the purchase with a higher value T count than T table(3.316> 1.94). (2) a partial Product Variant affects the decision of the purchase with value of T greater than T table (3,461> 1.94). (3) The Quality of The Product is partial to the decision of the Purchase with a value of T count greater than T table (2.813> 1.94). (4) Perceptions Of Price, Variance Of Products, and Quality Of Products Simultaneously have positive and significant effects on purchasing decisions with greater F count than F table (65.297> 3.09) and significant value of 0.000. (5) The three independent variables (Value Perceptions, Product Variant, and Product Quality) are able to explain variations in dependencies (Purchasing Decision) of 67,3%, while 32,7% of purchasing decision are affected by other independent variables Keywords: perceived price, products’ varians, product quality, buying decision
Pendampingan Penerapan Strategi Promosi Berbasis Digital Bagi UMKM Di Wilayah Kota Bogor Setiawan, Budi; Fadillah, Adil
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 1 (2020): JADKES Edisi Juli 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.663 KB) | DOI: 10.37641/jadkes.v1i1.320

Abstract

Operasionalisasi bisnis sangat membutuhkan adanya kreativitas yang tinggi dan adaptif terhadap perubahan. Kreativitas dalam bisnis dengan memanfaatkan perkembangan teknologi informasi, telah banyak mengubah cara pandang pebisnis dalam menjalankan bisnisnya. Tidak hanya pebisnis berskala besar, sektor UMKM pun dapat memanfaatkan hal ini untuk pemasaran bisnisnya. UMKM di Kota Bogor harus memiliki kemampuan dan keterampilan terkait kreativitas bisnis. Dengan ini, Dinas Koperasi dan UMKM Kota Bogor bekerjasama dengan STIE Kesatuan menyelenggarakan Pelatihan Peningkatan Kreativitas UMKM dalam Pemasaran di Dunia Digital bagi UMKM di Kota Bogor, yang berlokasi di Hotel Grand Asana Pangrango Bogor. Kegiatan pelatihan ini bertujuan untuk meningkatkan keterampilan pelaku UMKM dalam memanfaatkan internet bagi operasional bisnis. Dengan ini, diharapkan terbentuknya pengetahuan dan pemahaman UMKM Kota Bogor akan keberadaan dan perkembangan teknologi informasi, bagi optimalisasi bisnis serta Tercapainya optimalisasi pengetahuan identifikasi survey pasar berbasis digital, dalam upaya meningkatkan kinerja bisnis UMKM Kota Bogor Kata Kunci : UMKM, Pemasaran digital, Kreativitas bisnis
Pengaruh Iklan dan Endorser terhadap Brand Awareness serta Dampaknya pada Keputusan Pembelian Budi Setiawan; Celia Celesta Rabuani
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 1 No 1 (2019): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.98 KB) | DOI: 10.35212/277621

Abstract

The aim of this research is to analyze the influence of brand and endorser to brand awareness and its impact to purchase decision. The authors try to fulfill the research gap that exist, i.e. combining the brand and endorser in order to predict the brand awareness, that in our best knowledge still has less attention from researchers. Research samples a number of 100 respondents, were selected through non-random sampling technique, i.e. purposive sampling. Survey method was selected with questionnaire as a tool to gain primary data. Based on the path analysis results that has ben conduct, it’s revealed two sub-structure path equation Y = 0,585X1 + 0,229X2 and Z = 0,237X1 + 0,108X2 + 0,510Y. Both brand and endorser, it’s significantly proven influencing of the brand awareness. The consumer purchase decision significantly formed by the brand awareness as the antecedent that formed by brand and endorser. This research revealed a gap that need to be revised in the next research. Endorser failed to become antecedent of consumer purchase decision. So it will be need a better measurement, to make sure that consumer purchase decision were also can be formed by endorser.
THE ROLE OF BRAND RELIABILITY AND BRAND INTENTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND BRAND LOYALTY Budi Setiawan; Ellisya Patricia
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 4 No 1 (2022): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v4i1.145

Abstract

This study aims to fill the research gap regarding the role of brand reliability and brand intention in mediating the relationship between overall customer satisfaction on brand loyalty. The research context is on bottled drinking water customers who already know the brand name and have consumed products from the bottled drinking water brand name. The sampling technique used a non-probability sampling approach, namely purposive sampling. The sample size is 120 respondents by following the general rules of factor analysis. The study results revealed that brand intention has an essential role in mediating the effect of overall customer satisfaction on brand loyalty. Unfortunately, there is no data support regarding the mediating role of brand reliability.
Co-Authors Aang Munawar Adi Zakaria Afiff Adil Fadillah Adil Fadillah Angga Sulistiono Anissa Yosephani Celia Celesta Rabuani Dewi Raisa Putrie Egi Adithia Pradana Ellisya Patricia Ferawati ., Ferawati Gen Gen Gendalasari Henry Sumurung Lestari, Febriana Indah Maulina, Dwi Meliana Meliana Mumuh Mulyana Muthiah, Farah Nurachmad, Edi Nurul Salwa Odrick Helsar L. Tobing Ratih Puspitasari Rendy Dwi Putra Suharmiati Suharmiati Sutarti Sutarti Tarida Marlin Surya Tengku Riza Zarzani N Tobing, Odrick Helsar L. Udi Pramiudi W, Denny Haryono Widjaya, Mutiara Malika Yulia Nurendah