ASEAN Marketing Journal


DIFFERENCES OF INDIVIDUAL DEMOGRAPHIC CHARACTERISTICS TOWARDS E-WALLET PAYMENT IN RESTAURANTS

Caroline, Shinta (Unknown)
Putri, Anggraini (Unknown)
Oei, Edy (Unknown)
Verawati, Verawati (Unknown)
Isnovian, Isnovian (Unknown)



Article Info

Publish Date
29 Nov 2021

Abstract

Manuscript type: Research paper. Research Aims: This study aims to understand the influence of individual differences to customers’ intention to use e-wallet as a method of payment at café or snack bar, fast food restaurant, and food court. Design/methodology/approach: A total of 481 valid online questionnaires were collected from DKI Jakarta, Banten and West Java respondents who have paid with e-wallet in restaurants within the last 12 months. SPSS Analysis through ANOVA with Dunnet’s C post hoc analysis was used to analyse the differences between groups. Research Findings: Individual differences such as gender, income and education have significant influence in customers’ intention to use e-wallet as a method of payment in restaurants. However, unlike previous studies, age does not have a significant impact on e-wallet adoption at restaurants. This study also demonstrated that type of restaurant makes significant influence for customers’ intention to use e-wallet. Originality: There has been a study about individual differences that influence adoption of NFC for payment in the US. However, this is the first study in Indonesia to understand how individual differences significantly influence e-wallet adoption for payment methods in restaurants. Practitioner Implication: This study provides insight for restaurants and e-wallet providers about consumer behaviour and develop marketing plans. Research limitation/Implications: This study was limited to some restaurant types and only towards respondents who have used e-wallet in restaurants within the last 12 months. Further research could be conducted in other types of restaurants and non-digital savvy respondents.

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Journal Info

Abbrev

publication:amj

Publisher

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...