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DIFFERENCES OF INDIVIDUAL DEMOGRAPHIC CHARACTERISTICS TOWARDS E-WALLET PAYMENT IN RESTAURANTS Caroline, Shinta; Putri, Anggraini; Oei, Edy; Verawati, Verawati; Isnovian, Isnovian
ASEAN Marketing Journal Vol. 12, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research paper. Research Aims: This study aims to understand the influence of individual differences to customers’ intention to use e-wallet as a method of payment at café or snack bar, fast food restaurant, and food court. Design/methodology/approach: A total of 481 valid online questionnaires were collected from DKI Jakarta, Banten and West Java respondents who have paid with e-wallet in restaurants within the last 12 months. SPSS Analysis through ANOVA with Dunnet’s C post hoc analysis was used to analyse the differences between groups. Research Findings: Individual differences such as gender, income and education have significant influence in customers’ intention to use e-wallet as a method of payment in restaurants. However, unlike previous studies, age does not have a significant impact on e-wallet adoption at restaurants. This study also demonstrated that type of restaurant makes significant influence for customers’ intention to use e-wallet. Originality: There has been a study about individual differences that influence adoption of NFC for payment in the US. However, this is the first study in Indonesia to understand how individual differences significantly influence e-wallet adoption for payment methods in restaurants. Practitioner Implication: This study provides insight for restaurants and e-wallet providers about consumer behaviour and develop marketing plans. Research limitation/Implications: This study was limited to some restaurant types and only towards respondents who have used e-wallet in restaurants within the last 12 months. Further research could be conducted in other types of restaurants and non-digital savvy respondents.
GAMBARAN OPTIMISME PADA PENDERITA SPINAL CORD INJURY (SCI) Putri, Anggraini; Akbar, Sukma Noor; Fauzia, Rahmi
Jurnal Kognisia Vol 1, No 2 (2018): Oktober
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jk.v1i2.1542

Abstract

Penelitian ini bertujuan untuk mengetahui aspek-aspek dan faktor-faktor apa saja yang mempengaruhi optimisme pada penderita spinal cord injury (SCI). Penelitian ini menggunakan desain penelitian kualitatif. Pengambilan sample sendiri dengan tiga orang subjek penderita SCI. Teknik penggalian data menggunakan metode observasi dan wawancara. Hasil penelitian data didapatkan bahwa optimisme ketiga subjek memiliki gambaran yang berbeda dan dipegaruhi beberapa faktor yakni; dukungan sosial, kepercayaan diri, harga diri, religiusitas dan dipengaruhi oleh jangka waktu yang berbeda. Pada penelitian ditemukan aspek-aspek yang dimiliki subjek dalam penelitian yakni permanensi, pervasif dan personalisasi memiliki gambaran yang berbeda. Aspek permanensi dan konatif dalam memandang peristiwa SCI pada subjek H dan M mengarah pada permanent bad sedangkan subjek R mengarah pada permanent good. Aspek pervasif dan afektif pada subjek R dan M mengarah pada pervasif good sedangkan M pervasif bad. Aspek personalisasi dan kognitif pada subjek H berasal dari eksternal sedangkan subjek R dan M berasal dari internal.
SOSIALISASI PENERAPAN KAJIAN BIOTEKNOLOGI DALAM INDUSTRI PANGAN DAN PELATIHAN PEMBUATAN PRODUK BIOTEKNOLOGI DI MADRASAH ALIYAH AL-JIHAD PONTIANAK Fitriagustiani, Fitriagustiani; Khairillah, Yuyun Nisaul; Pasmawati, Pasmawati; Putri, Anggraini; Nuruniyah, Nuruniyah; Handayani, Fitri; Putri, Nurul Febriani
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.56824

Abstract

Throughout the ages, humans have processed and produced food and beverages by applying the principles of biotechnology. In Indonesia, foods produced through biotechnology—such as tempeh and bread—are commonly found across different segments of society. However, due to a lack of information, many people remain unaware that these foods and drinks are the result of conventional biotechnology processes. Therefore, the aim of this activity was to introduce biotechnology and its role in the food industry, as well as to train students of Madrasah Aliyah Al-Jihad Pontianak in producing biotechnology-based products such as bread and tempeh. This activity was divided into two stages: the preparation stage and the implementation stage. During the implementation stage of the community service program, three main activities were carried out: first, a presentation of the socialization materials; second, hands-on training in making bread and tempeh; and third, the evaluation process. Monitoring and evaluation of the activity outcomes were conducted using questionnaires. Based on the results of the pre-test and post-test, it was found that there was an 83% increase in knowledge among female students at Al-Jihad regarding biotechnology-based food products. Sejak ribuan tahun lalu, manusia telah mengolah dan menghasilkan makanan dan minumannya dengan menerapkan prinsip bioteknologi. Di indonesia, berbagai macam makanan yang merupakan produk bioteknologi dapat dengan mudah dijumpai pada berbagai kalangan masyarakat seperti tempe dan roti. Masih banyak yang tidak mengetahui bahwa makanan dan minuman tersebut merupakan produk yang dihasilkan dari proses bioteknologi karena kurangnya informasi. Oleh karena itu pengabdian kepada masyarakat ini dilakukan dengan tujuan untuk mengenalkan kajian ilmu bioteknologi dan peranannya dalam industri pangan serta melatih siswa Madrasah Aliyah Al-Jihad Pontianak dalam menghasilkan produk bioteknologi seperti roti dan tempe. Kegiatan ini dibagi menjadi menjadi dua tahapan yaitu tahap persiapan dan tahap pelaksanaan kegiatan. Dalam tahap pelaksanaan PKM dilakukan 3 rangkaian kegiatan yaitu tahapan pemaparan materi sosialisasi, tahapan kedua adalah pelaksanaan pelatihan pembuatan roti dan tempe, dan tahapan terakhir adalah proses evaluasi. Monitoring evaluasi hasil kegiatan dilakukan melalui pengisian kuesioner. Berdasarkan hasil pre-test dan post didapatkan hasil bahwa terjadi peningkatan pengetahuan sebesar 83% di kalangan santri Al-Jihad putri mengenai produk pangan berbasis bioteknologi.
The Komunikasi Persuasi Busa Pustaka Dalam Meningkatkan Ondeks Pembangunan Literasi Masyarakat Lampung: Komunikasi Persuasi Busa Pustaka Putri, Anggraini; Eko, Ade Eko Setiawan; Kartika, Tina
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 1 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i1.20283

Abstract

This study aims to determine, analyze and understand the extent to which the persuasion communication strategy of Library foam in improving the Literacy Development Index of Lampung community. This type of research is a qualitative descriptive research. Based on the results of interviews and documentation research shows that the strategy undertaken by Busa Pustaka in increasing the Literacy Development Index of Lampung community based on the Elaboration Likelihood (ELM) Model. Where first, the concept presented by Busa Pustaka by attracting the interest of the public or children through Mario animated costumes. This can provide a message, creative and innovative touch to visitors and create an interesting and inspiring learning environment. Second, the Busa Pustaka community uses advertisements that are spread through social media. This can provide a message to readers in order to increase awareness of reading books and also provide information regarding the programs of library foam activities. Keywords: Library Foam, Community Literacy Development Index, Persuasion Communication