DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION? DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION?

Benedict Valentine Arulanandam
Helma Malini
Fiola Oktaningtias

Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)
Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG

Abstract: The purpose of this study is to define the influence of Hedonic Motivation, Instagram Stories Features and Trust to Consumer Purchase Intention. This work uses a quantitative approach to the study of data using multiple linear regression approaches. The participants in this analysis are women aged 20 to >25 years of age. The findings of this study are that Hedonic Motivation, Instagram Stories Features and Trust have a significant positive effect on Purchase Intention. The findings of the analysis showed that the three independent variables had a major positive effect. Hedonic Motivation, Instagram Stories Features and Trust have a major positive impact on Purchase Intention at a 5% point of significance. Keywords: Hedonic Motivation, Instagram Stories Features, Trust, Consumer Purchase Intention.