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All Journal Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)
Fiola Oktaningtias
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION? DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION? Benedict Valentine Arulanandam; Helma Malini; Fiola Oktaningtias
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.994 KB) | DOI: 10.26418/tijdessa.v1i2.12

Abstract

Abstract: The purpose of this study is to define the influence of Hedonic Motivation, Instagram Stories Features and Trust to Consumer Purchase Intention. This work uses a quantitative approach to the study of data using multiple linear regression approaches. The participants in this analysis are women aged 20 to >25 years of age. The findings of this study are that Hedonic Motivation, Instagram Stories Features and Trust have a significant positive effect on Purchase Intention. The findings of the analysis showed that the three independent variables had a major positive effect. Hedonic Motivation, Instagram Stories Features and Trust have a major positive impact on Purchase Intention at a 5% point of significance. Keywords: Hedonic Motivation, Instagram Stories Features, Trust, Consumer Purchase Intention.
Co-Authors Benedict Valentine Arulanandam Helma Malini