JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol 6, No 1 (2022): page 01 - 176

The Influence Of Entrepreneurship Marketing Systems And Innovation On Competitive Advantage On Culinary Of UMKM In Bandung City

Dwiki Kurniawan, Muhammad Fariz (Unknown)
Dzulfikar, Muhamad Fajar (Unknown)
Ramadhan, Fakhri (Unknown)
Wijaya, Tomi Ikbal (Unknown)
Feronika, Yohana (Unknown)

Article Info

Publish Date
01 Nov 2022

Abstract

The purpose of this study is to determine whether the marketing system of entrepreneurship and innovation has an effect on the competitive advantage in the food of UMKM in the City of Bandung. The population used in this study derived data from a questionnaire that is distributed to UMKM in the City of Bandung, with the last sample of 123 respondents using the method of test, the classical assumption that in the test with the tests of normality, test heteralitas, trial serentitas multisoility, and some analysis subefisensi by using deduction regression. The results of the analysis of the data of the state that entrepreneurship and marketing system innovation have a positive effect or significant in the variable competitive advantage, both of them are seen simultaneously

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Journal Info
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Website

Abbrev

JMIL

Publisher

Politeknik APP Jakarta

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...