International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 1 (2021): February 2021

How Grab Becomes One of the Greatest Start-ups in South-East Asia

Kee, Daisy Mui Hung (Unknown)
Mohd Rusdi, Syahidatul A’fifah (Unknown)
Mokhtar, Siti Sarah (Unknown)
Muhamad Ridzuan, Siti Aisyah (Unknown)
Amni Abdullah, Siti Aishah (Unknown)



Article Info

Publish Date
20 Feb 2021

Abstract

Headquartered in Singapore, Grab is a multinational ride-hailing company in Southeast Asia. Grab's service has been classified by the Department of Transportation and Communications (DOTC) under what they defined as Transportation Network Company (TNC). They use cloud-based mobile technology to provide ride-hailing and logistics, food delivery, paying bills, and others. The study aims to analyze how Grab becomes one of the greatest start-ups in South-East Asia. This study began with gathering information about Grab's factors in start-ups while operating towards their mission. Grab's mission is to solve people's problems to drive Southeast Asia forward and deliver a positive social impact for hundreds of millions of people. Grab has served helpful services for users as they had mastered the super apps.

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Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...