Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
Website

Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 315 Documents

1 2 3 4 5

DESIGN OF SEMI-AUTOMATIC ONION FRYING MACHINE EQUIPPED WITH TEMPERATURE, TIMER, SPEED CONTROL Umaroh, Susi Tri; Khofi, Muhammad Ichsan; Huda, Khoirul; Purnomo, Ahmad Setyo; Alfianti, Amalia Forma
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): October 2019
Publisher : AIBPM Publisher

The purpose of this study is to provide solutions to existing problems in SME Fried Onion in Sidoarjo Region on the process of frying still conventional. The method used is to utilize technology TTS (Temperature, Timer, Speed Control) on the onion parser to produce fried onions with good quality and stable cooking temperature. The expected result is to improve the quality of fried onion productivity up to twice which initially only able to fry onion as much as 2 kg, can become 4 kg in one process of frying

Contributing Factors to Organizational Success: A Case Study of McDonald’s Chia, Xin Rou; Kee, Daisy Mui Hung; Khor, Sue Ting; Chin, Kai Yee; Lok, Tzyy Xian; Almutairi, Hanouf Ali; Quttainah, Majdi Anwar; Balakrishnan, Hariharan; Kulkarni, Swati
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): June 2020
Publisher : AIBPM Publisher

McDonald’s is one of the most successful fast food companies around the world. It has approximately 32,000 outlets located in 119 countries. Being a global and modern fast food company, McDonald’s has a clear vision, “to be the world’s best quick service restaurant experience”. This paper presents the contributing factors which drive McDonald’s success being a global and modern fast food company. McDonald’s top management believes that job satisfaction and motivation are the contributing factors to the success of McDonald’s. McDonald’s has won many awards over the years for its employees’ engagement programs.

A Case Study of Consumer Satisfaction of Kentucky Fried Chicken Pandey, Rudresh; Rao, K.S.; Er, Cha Ching; Kee, Daisy Mui Hung; Chua, Wan Jun; Hon, Hui Shan; Tan, Chong Yi; Tayal, Sakshi; Sariya, Sariya; Narendath, P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.

Nestle, A Staple Brand in Everyone's Life: A Case Study on Brand Loyalty Lin Sia, Tanisha Shi; Teh, Pei Ju; Teng, Wen Hui; Munirah, Tengku Awatif; Almutairi, Noura; Shuaib, Manayer
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Nestle is one of the leading food companies in the world. We aim to investigate how product quality, brand name, advertisement, and product price influence customer loyalty. We tested our hypotheses by examining 100 Malaysian consumers. We found that product quality and advertisement are positively related to customer loyalty. We also identify that advertisement is the most significant factor influencing customer loyalty. Given that advertisement is the most significant factor influencing customer loyalty, we conducted another survey in Kuwait to determine which advertisements influence consumer behavior, in which a total of 175 Kuwait consumers participated. The findings show consumer behavior is primarily impacted by TV advertisements and celebrity endorsements in their brand preference. The main reason for preferring Nestle products is their high product quality and advertising. Thus, Nestle is recommended to maintain its high quality and deal with celebrities for its advertisements to retain brand loyalty. Keywords: Advertising, Celebrity Endorsements, Customer Behaviour, Customer Loyalty, Product Quality, Purchase Decision.

Mobility as a Service in Nowadays Transportation Schemes: An Approach to Go-Jek`s Operational Challenges on its Indonesian Operation. Escobar, Carolina; Franco, Juan Fernando Quintero; Pandalungan, Yoga
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

The Case Study aims to get a viable solution on real corporate challenges that Asian companies face in the development of their commercial activities. For this scenario, the company to be taken into consideration will be “Go-Jek”, an Indonesian company based in Jakarta, which focuses its primary activity in ride-hailing (carpooling) using motorbike taxis, it offers 18 app-based on-demand services; Go-Jek, nevertheless, encounters challenges regarding its regulation and acceptance by independent motorbike companies. Based on the previous statement and due to the lack of laws regulating the business, Go-Jek has an uncertain future of developing its commercial activities to a broader market share. Correspondingly, the case study will be focused on proposing a viable solution for reducing frictions and possible accidents between the company and conventional taxis or any private transportation system already implemented. Keywords: Ride-hailing, Startup, application, motorbikes, Indonesia.

Improving Food Safety and Food Quality: The Case of Nestle Chung, Ern Yee; Kee, Daisy Mui Hung; Chan, Jia Wei; Tiong, Sian Yun; Choke, Yuan Wen; Low, Jun Shern; Al Ajmi, Dalal; Motwani, Hanisha
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): February 2020
Publisher : AIBPM Publisher

Food safety and food quality are important issues in the food industry. The food manufacturers are responsible to provide a high quality, clean and safe food to consumers. Mismanaging food safety and food quality may potentially lose the food’s nutritional value and bring harm to consumers’ health and put the food manufacturers’ reputation at risk. Nestle is one of the world largest food and beverage companies located in 190 countries and offers more than 2,000 brands to their customers. One of the many reasons behind the success of Nestle is their strong leadership, with their vision and strategies, making a long-term commitment to the health and well-being of their customers. Nestle constantly identifies ways to improve the nutritional profile of their foods and ensure the food safety and food quality are their top priority concern. The paper presents the factors affecting food safety and food quality in Nestle. The paper also discusses how Nestle improves the food safety and food quality.

The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL Pandey, Rudresh; Ganatra, Varsha; Sonawane, Harsh; Binti Mohd Fauzi, Fahada Nur; Kee, Daisy Mui Hung; Binti Mohd Yasir, Nur Hafizah; Binti Suhairi, Nur Fatini Farisya; Binti Md Zamri, Nur Afeza Azila
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

The study seeks to analyze the impact on DHL courier service as well as its customer satisfaction of global trends. The research was conducted by collecting data from the company websites, personal experiences, different theories, and some statistical details. Surveys were also carried out to gather information about its courier service and customer satisfaction. The findings showed that the pattern of logistics has a major effect on organizational and customer satisfaction.

Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia Nair, Rajesh Kumar; P.V, Ranjith; Azlan, Siti Hajar; Kee, Daisy Mui Hung; Sazali, Shazwanie Amat; Rahmat, Siti Nadiah; Munusamy, Shopanadevi; Ingole, Tejashree
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

The emergence of a new strain of virus named the Coronavirus or Covid-19 in short has impacted all countries around the globe. In Malaysia, a restricted movement order has been introduced by the government since March 2020 in the hope of suppressing the wild spread of the virus. Thus, any traveling between different states has been put on hold. With this, the tourism industry has been tremendously affected, and the hotel industry is one of them. Consequently, the hotel industry is forced to develop new marketing strategies that would provide a helping hand in sustaining their business. The creative and innovative ideas that resulted from the initiative ranges from offering sweet deal packages revolving around the concept of working from home and staycation offers aside from the surprising involvement in the food delivering industry allowing the general crowd. A study has been conducted revolving around the hotel establishment in Malaysia to provide insights on the marketing strategies implemented by them throughout the pandemic period. This study highlighted the variety of marketing strategies adopted by the establishments.

Treedent Ship Sdn.Bhd Organizational Behavior Ragu, Devadharshni; Kee, Daisy Mui Hung; Mahendran, Jevethra; Bt Muhd Azran Chan, Sofia Syazwani; Selvam, Divyaadharshinee Tamil; Alshammari, Sara
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

Diversity management is a process that create and maintain positive work environment where the similarities and differences of individuals are valued. However, every employer or employee at some point will encounter some problems at their work place. Our group has decided to choose Treedent Ship Sdn.Bhd to research about some of the problems face by the organization and to provide relevant solutions based on the problems. The reason behind choosing this company is because the information was easily accessible. Moreover, the methodology used by our group is interview and we found out that the company faces several serious problems among the organization. One of the problem encounters by this company is high stress jobs. This problem is related to a theory, known as job demand-control (JDC) model. Secondly, employees are not getting enough motivation to succeed in their performance. Lastly, job satisfaction that refers to unhappy or negative feelings about the work and work environment. The factors that lead to the job satisfaction will be explained further in the report. In conclusion, our group has come up with several recommendations that helps the company to solve those problems. The management and employees have to prioritize and plan the most important task in an organized way to reduce stress. Besides, the management has to empower and offer more opportunities for advancement to motivate the employees. Last but not least, job satisfaction can be improved by providing positive working environment, rewards and recognition to the employers and employees.

Factors Affecting Environmental Performance: A Study of IKEA Alrubah, Sarah Abduallah; Alsubaie, Lulwa Khalied; Quttainah, Majdi Anwar; Pal, Monika; Pandey, Rudresh; Shamiliy, Thiagarajan A/P; Kee, Daisy Mui Hung; Ling, Lee Kuong; Nadirah, Nour Aliaa; Aishan, Norfathu
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

IKEA is a Swedish multinational group that provides home services and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Several factors can emphasize the success of a company such as brand loyalty, the company's status, and the products and services. These success factors give various benefits to customers and to the company itself. The purpose of this proposal is to examine the success factor of IKEA in terms of environmental performance aspect. This case picked will be mainly in Asia. The study used secondary data to collect data from the Internet which are journals and articles from the IKEA branches in Malaysia. Also, we want to know how IKEA provides strategic approaches to improve the company.

Page 1 of 32 | Total Record : 315

1 2 3 4 5

Filter by Year

2018 2025

Filter By Issues

All Issue Vol 8, No 3 (2025): October 2025 Vol 8, No 2 (2025): June 2025 Vol 8, No 1 (2025): February 2025 Vol 7, No 3 (2024): October 2024 Vol 7, No 2 (2024): June 2024 Vol 7, No 1 (2024): February 2024 Vol 6, No 3 (2023): October 2023 Vol 6, No 2 (2023): June 2023 Vol 6, No 1 (2023): February 2023 Vol 5, No 3 (2022): October 2022 Vol 5, No 2 (2022): June 2022 Vol 5, No 1 (2022): February 2022 Vol 4, No 3 (2021): October 2021 Vol 4, No 2 (2021): June 2021 Vol 4, No 1 (2021): February 2021 Vol 3, No 3 (2020): October 2020 Vol 3, No 2 (2020): June 2020 Vol 3, No 1 (2020): February 2020 Vol 2, No 3 (2019): October 2019 Vol 2, No 2 (2019): June 2019 Vol 2, No 1 (2019): February 2019 Vol 1, No 1 (2018): October 2019 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA