International Journal of Tourism and Hospitality in Asia Pasific
Vol 3, No 1 (2020): February 2020

A Case Study on Critical Success Factors of AirAsia

Mamrina, Yerkezhan (Unknown)
Kee, Daisy Mui Hung (Unknown)
Tursynbay, Aidos (Unknown)
A/P Jayagopal, Dravyaayajnaah (Unknown)
Binti Mohd Athiyah, Hanis Aribah (Unknown)
Muhamach, Rouslan (Unknown)



Article Info

Publish Date
20 Feb 2020

Abstract

Existing literature has frequently highlighted how important are critical success factors in an organization. In this paper, we consider how these critical success factors affect an organization. Organizational success becomes important for many companies because it is very difficult to reach it in this competitive world. This pushed the organizations to improve their structure, strategy and management, and AirAsia is not an exception. AirAsia is one of the biggest low-cost airlines in Asia. It was registered in 1993 but began its activities only in 1996. The Airline company was chosen as the best low-cost airline in the world according to Skytrax eleven times. However, there is still a need for changes and improvements for AirAsia to become better. The findings of this paper have important implications for the managers and practitioners. The implication and recommendations are presented.

Copyrights © 2020






Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...