Journal of the Community Development in Asia
Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)

BRAND ANALYSIS OF VELOX CREATIVE COMPANY IN INDONESIA

Karan Mahesh Tiwari (SIES College of Management Studies)
Grace Kezia Anang (Ma Chung University)



Article Info

Publish Date
19 Jan 2019

Abstract

The basic of this project is to develop Brand Analysis of Velox creative company in Indonesia. The mediums that we will use are Interviews with the personals of the company, social media presence and personal psychology of the peoples with respect to the company. The technique that we are planning to create is brand strategy, various plans, evaluation, metric and estimation. This research will provide valuable information regarding the Brand Strategy, Brand Architecture, Internal Branding, Competitive analysis, Market analysis, Brand metrics, Brand Value and other Brand management attributes. The research will be mostly dependent on the primary and the secondary data that can help us to practical and highly efficient model that will not only benefit the company but also the people. Velox are using online and offline marketing strategy. On online strategy, they are using social media account such as Facebook, Instagram, Email, and also website. On offline strategy, they are using proposal to the potential clients. A client for any company majorly comes from their online strategy and for that we must update our various social media account daily. When we get more followers, our order for work also come from it. As Velox is facing problems with its Brand Marketing and other projections of their work to the world, this gave us an opportunity to sense there some issues and help them with some of our solutions to solve their serious problems. Keywords : Velox, Indonesia, Brand Strategy, Brand Analysis

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Journal Info

Abbrev

JCDA

Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...