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Grace Kezia Anang
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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BRAND ANALYSIS OF VELOX CREATIVE COMPANY IN INDONESIA Karan Mahesh Tiwari; Grace Kezia Anang
Journal of the Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.202 KB) | DOI: 10.32535/jcda.v2i1.343

Abstract

The basic of this project is to develop Brand Analysis of Velox creative company in Indonesia. The mediums that we will use are Interviews with the personals of the company, social media presence and personal psychology of the peoples with respect to the company. The technique that we are planning to create is brand strategy, various plans, evaluation, metric and estimation. This research will provide valuable information regarding the Brand Strategy, Brand Architecture, Internal Branding, Competitive analysis, Market analysis, Brand metrics, Brand Value and other Brand management attributes. The research will be mostly dependent on the primary and the secondary data that can help us to practical and highly efficient model that will not only benefit the company but also the people. Velox are using online and offline marketing strategy. On online strategy, they are using social media account such as Facebook, Instagram, Email, and also website. On offline strategy, they are using proposal to the potential clients. A client for any company majorly comes from their online strategy and for that we must update our various social media account daily. When we get more followers, our order for work also come from it. As Velox is facing problems with its Brand Marketing and other projections of their work to the world, this gave us an opportunity to sense there some issues and help them with some of our solutions to solve their serious problems. Keywords : Velox, Indonesia, Brand Strategy, Brand Analysis
SUPPLY CHAIN MANAGEMENT LPG 3KG IN INDONESIA Grace Kezia Anang
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.651 KB) | DOI: 10.32535/jicp.v1i1.143

Abstract

The Indonesian Government employs a policy of subsidizing household cooking energy. The annual subsidy for this energy reached $2.5 billion (all monetary amounts are in US dollars) in 2006 and the amount of subsidy has increased every year sincE (Budya, H: 2009). The traditional fuel for household cooking was kerosene. Its increasing price caused an increase in the amount of subsidy. The procurement, management, and distribution of the subsidized kerosene was outsourced to a government-owned oil company, Pertamina (csiro, et al: 2007) . This company has enjoyed monopoly rights since it was established. The government’s intention in granting the monopoly was to regulate and protect the market and people’s welfare. The regulation is implemented through price control of the kerosene retail price. The amount of subsidy was set at 85 cents per litre. During the last five years, the subsidy has drained the government budget. To reduce the amount of subsidy, the government initiated in 2007 a conversion of household cooking fuel to LP-gas (known locally as Elpiji) this gas is also known as propane or LPG (Akbar w: 2009). The reduction of subsidy that was expected from the conversion to LPG was estimated to be $1.7 billion annually. Recently, supply chain management has played an important role in enabling businesses to succeed in their goals, gain competitive advantage, and improve their performance. As a result, there has been extensive research into strategic supply chain management with the aim of improving business performance along each stage of the supply chain. This is because in the current business world, supply chain relationships are crucial in influencing many companies to continuously adopt proper supply chain management practices. However, there has been no attempt to study the impact of the supply chain relationships involving trust, commitment, strategic supplier partnerships and customer relationships management of the LPG supply chain in Indonesia.
Co-Authors Karan Mahesh Tiwari