Journal of the Community Development in Asia
Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA)

Challenges and Solutions: A Case Study of Coca-Cola Company

Ju Yun Chua (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Hadeel Ahmad Alhamlan (Kuwait University College)
Pei Ying Lim (Universiti Sains Malaysia)
Qi You Lim (Universiti Sains Malaysia)
Xin Yin Lim (Universiti Sains Malaysia)
Niharika Singh (ABES Engineering College)



Article Info

Publish Date
20 May 2020

Abstract

Innovation and transformation are the key points to business success. Coca- Cola is the world’s largest distributor and producer of soft drink concentrates and syrups. Starting as a beverage manufacturer and retailer in 1886 with its flagship product, Coca-Cola. The marketing strategies, innovation and transformation are embedded in different culture that led to the sustainable growth of Coca-Cola Company. Across the globe and around the clock, Coca-Cola Company never stops working to improve the world we all shared and to give people the beverage they want. Some actions need to be taken on sugar reduction as consumers are adopting healthier lifestyle and innovations in packing materials by reducing the use of plastics.

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Journal Info

Abbrev

JCDA

Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...