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All Journal Journal of the Community Development in Asia
Niharika Singh
ABES Engineering College
Humanities

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Challenges and Solutions: A Case Study of Coca-Cola Company Ju Yun Chua; Daisy Mui Hung Kee; Hadeel Ahmad Alhamlan; Pei Ying Lim; Qi You Lim; Xin Yin Lim; Niharika Singh
Journal of the Community Development in Asia (JCDA) Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.92 KB) | DOI: 10.32535/jcda.v3i2.810

Abstract

Innovation and transformation are the key points to business success. Coca- Cola is the world’s largest distributor and producer of soft drink concentrates and syrups. Starting as a beverage manufacturer and retailer in 1886 with its flagship product, Coca-Cola. The marketing strategies, innovation and transformation are embedded in different culture that led to the sustainable growth of Coca-Cola Company. Across the globe and around the clock, Coca-Cola Company never stops working to improve the world we all shared and to give people the beverage they want. Some actions need to be taken on sugar reduction as consumers are adopting healthier lifestyle and innovations in packing materials by reducing the use of plastics.
Co-Authors Daisy Mui Hung Kee Hadeel Ahmad Alhamlan Ju Yun Chua Pei Ying Lim Qi You Lim Xin Yin Lim