Factors: Responsible for McDonald's Performance

Abhishek Rajawat (ABES Engineering College, Ghaziabad, India)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Muhammad Zulhilmi Bin Abdul Malik (Universiti Sains Malaysia)
Muqlis Alhayul Qayumm Bin Mohamed Yassin (Universiti Sains Malaysia)
Mai Shazatul Inaz Binti A. Shaffie (Universiti Sains Malaysia)
Maizatul Husna Binti Fuaat (Universiti Sains Malaysia)
Noof AlDosari (Kuwait University)
Maria Elisabeth Jessica Santoso (Ma Chung University)

Journal of the Community Development in Asia
Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA)

In the fast-food industry, MacDonald’s is a pioneer. It has more than 35,000 restaurants across the globe in 121 countries. McDonald's serves a variety of fast foods. For the average income customer, most of the item is priced so it could be a staple product. KFC, SUBWAY, IN&OUT, BURGER KING is one of the most prominent rivals in the country. The business strategies which are used by Macdonald’s in accordance with the market are different as it is following different strategy in Malaysia and different strategy in India. Comprehensive research is being carried out on how MacDonald is achieving tremendous success through its franchising model and factors that lead MacDonald's tremendously in the fast-food industry.