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All Journal Journal of the Community Development in Asia
Muqlis Alhayul Qayumm Bin Mohamed Yassin
Universiti Sains Malaysia
Humanities

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Factors: Responsible for McDonald's Performance Abhishek Rajawat; Daisy Mui Hung Kee; Muhammad Zulhilmi Bin Abdul Malik; Muqlis Alhayul Qayumm Bin Mohamed Yassin; Mai Shazatul Inaz Binti A. Shaffie; Maizatul Husna Binti Fuaat; Noof AlDosari; Maria Elisabeth Jessica Santoso
Journal of the Community Development in Asia (JCDA) Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.018 KB) | DOI: 10.32535/jcda.v3i2.806

Abstract

In the fast-food industry, MacDonald’s is a pioneer. It has more than 35,000 restaurants across the globe in 121 countries. McDonald's serves a variety of fast foods. For the average income customer, most of the item is priced so it could be a staple product. KFC, SUBWAY, IN&OUT, BURGER KING is one of the most prominent rivals in the country. The business strategies which are used by Macdonald’s in accordance with the market are different as it is following different strategy in Malaysia and different strategy in India. Comprehensive research is being carried out on how MacDonald is achieving tremendous success through its franchising model and factors that lead MacDonald's tremendously in the fast-food industry.
Co-Authors Abhishek Rajawat Daisy Mui Hung Kee Mai Shazatul Inaz Binti A. Shaffie Maizatul Husna Binti Fuaat Maria Elisabeth Jessica Santoso Muhammad Zulhilmi Bin Abdul Malik Noof AlDosari