Journal of the Community Development in Asia
Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)

Business Idea For KFC Malaysia: A Study of Potential Business Idea For KFC Holdings (Malaysia) Berhad

Zain Asman, Muhammad Azriq Azlan Bin (Unknown)
Kee, Daisy Mui Hung (Unknown)
Yun, Gonge Feng (Unknown)
Xun, Huang Ze (Unknown)
Thakur, Tulika (Unknown)
Mehta, Dheeraj (Unknown)

Article Info

Publish Date
20 Jan 2020

Abstract

KFC Malaysia is a food chain restaurants based in Malaysia which currently have over 700 restaurants around the peninsular and Sabah/Sarawak. This research is about new idea for KFC Malaysia to apply to their business. The target markets are wildly consist of social and economic. There are three main ideas to be implemented by KFC Malaysia in this research which is : 1- Self-service Counter, 2- Vegetarian-based dish, 3- Restaurants for the Homeless to Work. Financially, it will take a huge financial funding for these ideas to be implemented and be considered a success.

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Journal Info
Journal of the Community Development in Asia
Website

Abbrev

JCDA

Publisher

AIBPM Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...