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All Journal Journal of the Community Development in Asia
Zain Asman, Muhammad Azriq Azlan Bin
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Humanities

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Business Idea For KFC Malaysia: A Study of Potential Business Idea For KFC Holdings (Malaysia) Berhad Zain Asman, Muhammad Azriq Azlan Bin; Kee, Daisy Mui Hung; Yun, Gonge Feng; Xun, Huang Ze; Thakur, Tulika; Mehta, Dheeraj
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.597 KB) | DOI: 10.32535/jcda.v3i1.709

Abstract

KFC Malaysia is a food chain restaurants based in Malaysia which currently have over 700 restaurants around the peninsular and Sabah/Sarawak. This research is about new idea for KFC Malaysia to apply to their business. The target markets are wildly consist of social and economic. There are three main ideas to be implemented by KFC Malaysia in this research which is : 1- Self-service Counter, 2- Vegetarian-based dish, 3- Restaurants for the Homeless to Work. Financially, it will take a huge financial funding for these ideas to be implemented and be considered a success.
Business Idea For KFC Malaysia: A Study of Potential Business Idea For KFC Holdings (Malaysia) Berhad Zain Asman, Muhammad Azriq Azlan Bin; Kee, Daisy Mui Hung; Yun, Gonge Feng; Xun, Huang Ze; Thakur, Tulika; Mehta, Dheeraj
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.709

Abstract

KFC Malaysia is a food chain restaurants based in Malaysia which currently have over 700 restaurants around the peninsular and Sabah/Sarawak. This research is about new idea for KFC Malaysia to apply to their business. The target markets are wildly consist of social and economic. There are three main ideas to be implemented by KFC Malaysia in this research which is : 1- Self-service Counter, 2- Vegetarian-based dish, 3- Restaurants for the Homeless to Work. Financially, it will take a huge financial funding for these ideas to be implemented and be considered a success.
Co-Authors Kee, Daisy Mui Hung Mehta, Dheeraj Thakur, Tulika Xun, Huang Ze Yun, Gonge Feng