The Challenges and the Opportunities of introducing Organic KitKat Chocolate by Nestle (A Study Case: NESTLE)

Sherleen Vernice Djarum (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Nurul Nabilah Binti Azmin (Universiti Sains Malaysia)
Ramado Dipradelana Isdianto (Brawijaya University)
Abdurrahman Omar Elghoul (Universiti Sains Malaysia)
Shantanu Somnath Pandit (Amity University)

Journal of the Community Development in Asia
Vol 2, No 3 (2019): Journal of The Community Development in Asia (JCDA)

The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.