Abdurrahman Omar Elghoul
Universiti Sains Malaysia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

The Challenges and the Opportunities of introducing Organic KitKat Chocolate by Nestle (A Study Case: NESTLE) Sherleen Vernice Djarum; Daisy Mui Hung Kee; Nurul Nabilah Binti Azmin; Ramado Dipradelana Isdianto; Abdurrahman Omar Elghoul; Shantanu Somnath Pandit
Journal of the Community Development in Asia (JCDA) Vol 2, No 3 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.829 KB) | DOI: 10.32535/jcda.v2i3.582

Abstract

The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.