Journal of the Community Development in Asia
Vol 2, No 2 (2019): Journal of The Community Development in Asia (JCDA)

Beryl’s Chocolate and Confectionery Sdn Bhd to Enter Malaysia Market

Suwannikda Thebpharith A/P Wan Di (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Nurul Imaani Bt Mohd Noor Hashim (Universiti Sains Malaysia)
Syahirah Binti Azizan (Universiti Sains Malaysia)
Nur Izza Ain Binti Mohd Ezani (Universiti Sains Malaysia)
Nourah AlMousa (Kuwait University)

Article Info

Publish Date
20 May 2019

Abstract

Chocolate and confectionery food market is really competitive in Malaysia. This paper will elaborate ways how Beryl’s Chocolate and Confectionery Sdn Bhd to enter and introduce it product in local market. Beryl’s Chocolate is a brand name for high quality with affordable price overseas, especially Japan. But Beryl’s Chocolate is an unknown brand for local citizen.

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Journal Info
Journal of the Community Development in Asia
Website

Abbrev

JCDA

Publisher

AIBPM Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...