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All Journal Journal of the Community Development in Asia
Nurul Imaani Bt Mohd Noor Hashim
Universiti Sains Malaysia
Humanities

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Beryl’s Chocolate and Confectionery Sdn Bhd to Enter Malaysia Market Suwannikda Thebpharith A/P Wan Di; Daisy Mui Hung Kee; Nurul Imaani Bt Mohd Noor Hashim; Syahirah Binti Azizan; Nur Izza Ain Binti Mohd Ezani; Nourah AlMousa
Journal of the Community Development in Asia (JCDA) Vol 2, No 2 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.987 KB) | DOI: 10.32535/jcda.v2i2.520

Abstract

Chocolate and confectionery food market is really competitive in Malaysia. This paper will elaborate ways how Beryl’s Chocolate and Confectionery Sdn Bhd to enter and introduce it product in local market. Beryl’s Chocolate is a brand name for high quality with affordable price overseas, especially Japan. But Beryl’s Chocolate is an unknown brand for local citizen.
Co-Authors Daisy Mui Hung Kee Nourah AlMousa Nur Izza Ain Binti Mohd Ezani Suwannikda Thebpharith A/P Wan Di Syahirah Binti Azizan