A Miss-step of Innovation and Marketing Strategies Plan: Can OPPO Find a Way Out?

Zhen Yang Jin (Universiti Sains Malaysia)
Mariam Ben Saif (Kuwait University)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Ghezlan Al Basis (Kuwait University)
Majdi Anwar Quttainah (Kuwait University)
Annis Afifah (Universiti Sains Malaysia)
Sarah Rifhani (Universiti Sains Malaysia)
Qishen Huang (Universiti Sains Malaysia)

International Journal of Accounting & Finance in Asia Pasific
Vol 3, No 3 (2020): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2

OPPO as a young Chinese mobile phone brand, it has to tackle many difficulties to survive in the competitive Red Sea of mobile industry, such as: lack of innovation of technology and core chips, short of complete product supply chain. All these factors may restrict and limit the further development of OPPO. The purpose of this paper is to examine and analyse how could OPPO find a way out of the competitive mobile industry. By researching the previous data, questionnaire for the public, and analysing the previous strategies of OPPO. Eventually we will provide some suggestions and idea for OPPO to tackle those problems and would benefit OPPO in the long-term.