The Impact of Covid-19 on McDonald’s Business: A Case Study of Malaysia

Daisy Mui Hung Kee (Universiti Sains Malaysia)
Aik Long Toh (Universiti Sains Malaysia)
Jin Hui Chong (Universiti Sains Malaysia)
You Ming Teng (Universiti Sains Malaysia)
Shawn Jinq Cheng Ooi (Universiti Sains Malaysia)
Rachel Xin Jie Chong (Universiti Sains Malaysia)

International Journal of Accounting & Finance in Asia Pasific
Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021

The purpose of the study is to identify the impacts of Covid-19 on McDonald’s business in Malaysia. McDonald’s is one of the largest fast-food franchises, and its franchisee is expanding yearly in the global market. Its mission is to become the favorite place and way to eat and drink. A total of 100 respondents were surveyed. Results indicated that the Covid-19 has an impact on its business performance. The impacts are the drop in sales, an increase in operational costs as well as changes in their operation.