Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Jin Hui Chong
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Covid-19 on McDonald’s Business: A Case Study of Malaysia Daisy Mui Hung Kee; Aik Long Toh; Jin Hui Chong; You Ming Teng; Shawn Jinq Cheng Ooi; Rachel Xin Jie Chong
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.365 KB) | DOI: 10.32535/ijafap.v4i2.1114

Abstract

The purpose of the study is to identify the impacts of Covid-19 on McDonald’s business in Malaysia. McDonald’s is one of the largest fast-food franchises, and its franchisee is expanding yearly in the global market. Its mission is to become the favorite place and way to eat and drink. A total of 100 respondents were surveyed. Results indicated that the Covid-19 has an impact on its business performance. The impacts are the drop in sales, an increase in operational costs as well as changes in their operation.
Co-Authors Aik Long Toh Daisy Mui Hung Kee Rachel Xin Jie Chong Shawn Jinq Cheng Ooi You Ming Teng