A Study on Nestle Promotion Strategy

Padmalini Singh (RV Institute of Management)
Liem Gai Sin (Ma Chung University)
Nur Shafiqah Binti Kama’Aziri (Batu Lanchang Vocational College)
Oh Zi Jian (Batu Lanchang Vocational College)
Nur Amiera Sofea Binti Mohd Azlan (Batu Lanchang Vocational College)
Putri Nur Illya Balkhis Binti Ibrahim (Batu Lanchang Vocational College)
Dave Hoo Sheng (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Joseph Tan Soo Heng (Universiti Sains Malaysia)
Liew Siaw Wee (Universiti Sains Malaysia)
Lim York Ying (Universiti Sains Malaysia)

International Journal of Accounting & Finance in Asia Pasific
Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.