Have You Touched? A Case Study of Touch N Go E-Wallet

Daisy Mui Hung Kee (Universiti Sains Malaysia)
An Long Ow (Universiti Sains Malaysia)
Zhe Jian Ooi (Universiti Sains Malaysia)
Pavithara Sathiaseelan (Universiti Sains Malaysia)
Kuan Pang (Universiti Sains Malaysia)
Sathyan KA (CMS Business School (Jain Deemed To Be University))
Sahana Madhan (CMS Business School (Jain Deemed To Be University))

International Journal of Accounting & Finance in Asia Pasific
Vol 5, No 1 (2022): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February

This paper examines the relationship between the product features, convenience, perceived trust, customer satisfaction, and intention to use the Touch' n go e-Wallet. In this research, we have sent a survey to our target respondents, the people who are using Touch' n go e-Wallet. They are include students, employed, unemployed, self-employed, and retired respondents, including all races from all age levels. In this research, we want to know whether the respondents would like to use cash to pay in their daily lives or prefer to transit the cash to cashless. A total of 150 respondents has participated in our online survey via Google Forms. Our research which is findings which product features, convenience, perceived trust, customer satisfaction will what effects to the intention to use of consumer towards the Touch’ N Go e-Wallet. Beside then that, our team also do some research towards the product features, convenience and perceived trust will affect the customer satisfaction or not. This research provides new insights and recommendation