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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
An Long Ow
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Have You Touched? A Case Study of Touch N Go E-Wallet Daisy Mui Hung Kee; An Long Ow; Zhe Jian Ooi; Pavithara Sathiaseelan; Kuan Pang; Sathyan KA; Sahana Madhan
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.789 KB) | DOI: 10.32535/ijafap.v5i1.1416

Abstract

This paper examines the relationship between the product features, convenience, perceived trust, customer satisfaction, and intention to use the Touch' n go e-Wallet. In this research, we have sent a survey to our target respondents, the people who are using Touch' n go e-Wallet. They are include students, employed, unemployed, self-employed, and retired respondents, including all races from all age levels. In this research, we want to know whether the respondents would like to use cash to pay in their daily lives or prefer to transit the cash to cashless. A total of 150 respondents has participated in our online survey via Google Forms. Our research which is findings which product features, convenience, perceived trust, customer satisfaction will what effects to the intention to use of consumer towards the Touch’ N Go e-Wallet. Beside then that, our team also do some research towards the product features, convenience and perceived trust will affect the customer satisfaction or not. This research provides new insights and recommendation
Co-Authors Daisy Mui Hung Kee Kuan Pang Pavithara Sathiaseelan Sahana Madhan Sathyan KA Zhe Jian Ooi