Journal of International Conference Proceedings
Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal

A Case Study of Rural Marketing Strategies of MNCs in India and Indonesia

Alka Maurya (Amity University)

Article Info

Publish Date
02 Jun 2018

Abstract

Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Further, considering the saturation in the urban market they are now eyeing the rural markets in these countries. Lowering price by reducing the volume, customization, mass production are the strategies of the past, these companies have now come up with innovative strategies wherein they involve the rural population so that they help them in reaching to the customers in the remotest part of the country. This case study is an attempt to study the strategies used by the companies to reach the rural population in India and Indonesia. Keywords: MNC, Emerging markets, India, Indonesia

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...