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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Journal of International Conference Proceedings
Alka Maurya
Amity University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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CV. Tirta Buana Global Expansion in Construction Consultancy Indras Ghosh; Khusni Mubarrok; Liem Gai Sin; Alka Maurya
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 2 No 1 (2018): September 2018
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1111.759 KB) | DOI: 10.29138/ijebd.v2i1.657

Abstract

This paper examines the different organisation aspect of a construction consultancy firm in Surabaya, Indonesia to find a suitable way for the firm to expand its operation across international borders. The purpose of this paper is to develop a sound research model to help understand the working of the different organisation and operation changes for a domestic firm to be able to expand globally. Qualitative data collected through physical observation and interviews. Additional secondary data was obtained through reports, articles, and journals
A Case Study of Rural Marketing Strategies of MNCs in India and Indonesia Alka Maurya
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (22.528 KB) | DOI: 10.32535/jicp.v1i1.219

Abstract

Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Further, considering the saturation in the urban market they are now eyeing the rural markets in these countries. Lowering price by reducing the volume, customization, mass production are the strategies of the past, these companies have now come up with innovative strategies wherein they involve the rural population so that they help them in reaching to the customers in the remotest part of the country. This case study is an attempt to study the strategies used by the companies to reach the rural population in India and Indonesia. Keywords: MNC, Emerging markets, India, Indonesia
Co-Authors Indras Ghosh Khusni Mubarrok Liem Gai Sin