Journal of International Conference Proceedings
Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding

The Blessings Behind the Covid-19 Outbreak: The Sustainability of MSMEs for Organic Products

Sri Muljaningsih (Universitas Brawijaya)
Firman Rosjadi Djoemadi (Universitas Brawijaya)
Dien Amalina Nur Asrofi (Universitas Brawijaya)
Nova Rhyesa Gita Harianja (Universitas Brawijaya)



Article Info

Publish Date
26 Apr 2022

Abstract

This study aims to identify organic products that have sustainability prospects for the MSMEs of organic product in Malang Raya during Covid-19 outbreak. The analytical method used is descriptive based on quantitative and qualitative data. The object of research is MSME of organic products in Malang Raya. The basic concept used is the sustainability livelihood approach (SLA). The SLA concept examines various assets (pentagon assets), which include aspects of capital: human, social, physical, environmental and financial. Based on the results of the identification of the MSMEs, organic products that are successful are organic agricultural products to meet the needs of healthy food (food safety). The results of the market survey during the Covid-19 pandemic also showed a trend of public interest in consuming organic food, so that there were opportunities for MSMEs of organic products in Malang Raya to seize this opportunity. In this study, it is possible to determine the condition of the assets owned by organic products MSMEs based on the SLA concept. The assets owned by MSMEs can be used to capture these opportunities. Thus, it can be said that behind the Covid-19 outbreak there is a blessing for MSMEs of organic products. Keywords: Covid-19 Outbreak, MSME Organic Products, SLA Concept.

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Journal Info

Abbrev

JICP

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...