Journal of International Conference Proceedings
Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog

Analysis Of Factors That Influence Online Purchasing Decisions In The Millennium

Rini Astuti (University of Muhammadiyah Sumatera Utara)
Linzzy Pratami Putri (University of Muhammadiyah Sumatera Utara)

Article Info

Publish Date
07 Dec 2019

Abstract

This study aims to determine what factors influence the decision of consumers (millennial generation) to make online purchases. The population in this study is the millennial generation born in the 2000s. The research method used is quantitative descriptive using factor analysis techniques. Where the results of the study stated that there are three dominant factors that influence online purchasing decisions, namely lifestyle,easiness, and quality of information.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...