Articles
<![CDATA[Peran Financial Technology Dalam Membantu UMKM di Tengah Pandemi Covid-19 ]]>
<![CDATA[Linzzy Pratami Putri]]>;
<![CDATA[Irma Christiana]]>
<![CDATA[ Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 21, No 1 (2021) ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/ekonomikawan.v21i1.7094
<![CDATA[The Covid-19 pandemic that has hit all parts of the world, including Indonesia, has been going on for more than a year. The pandemic forces us to live by observing strict health protocols, namely maintaining distance, wearing masks, washing hands, avoiding crowds. This causes everything to be done through an online system that is not face-to-face, including in conducting financial transactions. Financial transactions can be easily carried out using fintech (financial technology). Fintech plays an important role in economic transactions in the midst of a pandemic. Fintech technology continues to experience very significant improvements and developments. This study intends to provide an explanation of the role of fintech in helping MSMEs in the midst of a pandemic. The research method used is descriptive qualitative, namely by looking for secondary data sources from research results and news that are discussed and re-explained to get a conclusion. From the discussion, it can be concluded that the role of fintech in helping MSMEs is financial inclusion, sources of financing, and improving MSME financial literacy.]]>
<![CDATA[Cyber Marketing Model : Produk UMKM Wilayah Medan-Binjai-Deli Serdang Propinsi Sumatera Utara ]]>
<![CDATA[Hazmanan Khair]]>;
<![CDATA[Delyana Rahmawani Pulungan]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 20, No 1 (2020) ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/ekonomikawan.v20i1.5695
<![CDATA[This study aims to help SMEsowner who are domiciled in Medan, Binjai, and Deli Serdang (MEBIDANG) in expanding the market for products produced by using the website as a more efficient and effective marketing tool for customers. The designing this website using the online shop principle. The problem in this research can be formulated "What is the form of the Cyber Marketing model that will be formulated in the SME product marketing system in MEBIDANG?. This research used the Research and Development (R & D) method, starting from preliminary survey activities, the SME cyber marketing model, testing, socialization and implementation. Data collection techniques by means of field studies, literature studies and literature references and research as support in model development. The result is that with the growth of online businesses, the Indonesian people will get positive benefits in the economy such as welfare growth, new job growth and others. Furthermore, this research will produce a cyber marketing application for SME entrepreneurs in the MEBIDANG area to listing on the Indonesia Stock Exchange. Even so, there are still many SME practitioners who are not interested in using this application to support their business.]]>
<![CDATA[Cyber Marketing Model : Produk UMKM Wilayah Medan-Binjai-Deli Serdang Propinsi Sumatera Utara ]]>
<![CDATA[Hazmanan Khair]]>;
<![CDATA[Delyana Rahmawani Pulungan]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 20, No 2 (2020) ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/ekonomikawan.v20i2.5696
<![CDATA[This study aims to help SMEsowner who are domiciled in Medan, Binjai, and Deli Serdang (MEBIDANG) in expanding the market for products produced by using the website as a more efficient and effective marketing tool for customers. The designing this website using the online shop principle. The problem in this research can be formulated "What is the form of the Cyber Marketing model that will be formulated in the SME product marketing system in MEBIDANG?. This research used the Research and Development (R & D) method, starting from preliminary survey activities, the SME cyber marketing model, testing, socialization and implementation. Data collection techniques by means of field studies, literature studies and literature references and research as support in model development. The result is that with the growth of online businesses, the Indonesian people will get positive benefits in the economy such as welfare growth, new job growth and others. Furthermore, this research will produce a cyber marketing application for SME entrepreneurs in the MEBIDANG area to listing on the Indonesia Stock Exchange. Even so, there are still many SME practitioners who are not interested in using this application to support their business.]]>
<![CDATA[Analisis E-commerce Dalam Membantu Penjualan UMKM di Tengah Pandemi ]]>
<![CDATA[Nadia Ika Purnama]]>;
<![CDATA[Linzzy Pratami Putri]]>;
<![CDATA[Rahmad Bahagia]]>
<![CDATA[ Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 21, No 2 (2021) ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/ekonomikawan.v21i2.8503
<![CDATA[Micro, Small and Medium Enterprises (MSMEs) are business ventures that have a very negative impact due to the COVID-19 pandemic. This impact is caused by a decrease in the level of public consumption. MSMEs must survive by finding solutions to reduce consumer consumption and make consumers' lifestyles more digital. E-commerce is an electronic commerce that includes sales and purchases transactions made online without meeting each other. E-commerce plays an important role in helping MSMEs to survive during the pandemic and continue to carry out their sales activities even though they are hindered by massive social barriers. This research is a qualitative descriptive research that explains phenomena and data and previous research, then draws conclusions from the existing problems. From the discussion, it can be said that the role of e-commerce in helping MSMEs during the pandemic is to increase MSME income, increase MSME sales, and as a marketing strategy and media promotion for MSMEs.]]>
<![CDATA[PENGARUH PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN PERTAMBANGAN BATUBARA DI INDONESIA ]]>
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ JURNAL ILMIAH MANAJEMEN & BISNIS Vol 16, No 2 (2015): Oktober - Maret ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/jimb.v16i2.955
<![CDATA[Hasil uji signifikan simultan (uji F) menunjukkan bahwa variabel Return OnAsset (ROA) dan Return On Equity (ROE) tidak mempunyai pengaruh yang signifikan secara bersama-sama terhadap harga saham. Hal ini dapat dilihat dari hasil SPSS yang menunjukkan nilai signifikan yang lebih besar dari α (0,111 > 0,05). Hasil uji signifikan individual (uji t) menunjukkan bahwa Return On Asset (ROA) tidak mempunyai pengaruh yang signifikan terhadap harga saham, sedangkan pada Return On Equity (ROE) tidak mempunyai pengaruh yang signifikan terhadap harga saham dimana tingkat signifikannya lebih besar dari 0,05. Hasil uji determinasi menunjukkan bahwa secara bersama-sama ReturnOnAsset (ROA) dan Return On Equity (ROE) terhadap harga saham yang mana kontribusinya terlihat lemah. Karena nilai R-Square sebesar 0,112 atau sebesar 11,2 %.Kata Kunci : Return On Asset (ROA), Return On Equity (ROE), HargaSaham]]>
<![CDATA[Pengaruh Inflasi Dan Nilai Tukar Rupiah Atas Dollar AS Terhadap Kinerja Saham Perusahaan Property Dan Real Estate Di Indonesia ]]>
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 17, No 1 (2017) ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/ekonomikawan.v17i1.1178
<![CDATA[Penelitian ini adalah bertujuan untuk mengetahui dan menganalisis pengaruh Inflasi dan nilai tukar rupiah terhadap harga saham pada perusahaan Property dan Real Estate di Indonesia. Pendekatan yang dilakukan pada penelitian ini adalah pendekatan asosiatif dan jenis data yang digunakan adalah data kuantitatif berupa laporan keuangan dari tahun 2013-2015.Populasi dalam penelitian ini berjumlah 45 perusahaan, Sampel yang digunakan berjumlah 12 perusahaan.Teknik analisis data dalam penelitian ini menggunakan regresi linier berganda uji asumsi klasik, uji-t dan uji-f, koefisien determinasi. Pengelolaan data dalam penelitian ini meggunakan program softwareSPSS (Statistic package for the social sciences) versi 23.0 for windows.Hasil penelitian ini membuktikan bahwa secara parsial Inflasi dan Nilai Tukar Rupiahtidak berpengaruh dan tidak signifikan terhadap Harga Saham pada Perusahaan Property dan Real Estate yang terdaftar di Bursa Efek Indonesiadan secara simultan, Inflasi dan Nilai Tukar Rupiah berpengaruh tidak signifikan terhadap Return On Asset pada Perusahaan Property dan Real Estate di Indonesia yang terdaftar di Bursa Efek Indonesia.]]>
<![CDATA[Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Kerja Karyawan ]]>
<![CDATA[Rahmad Bahagia]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 1 (2021): January ]]>
Publisher : <![CDATA[CERED Indonesia Institute ]]>
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DOI: 10.53695/ja.v2i1.152
<![CDATA[This research is motivated by the dissatisfaction experienced by some employees in work caused by lack of communication and concern of superiors in work operations and in employee career development. Another thing that causes employee dissatisfaction is the uncomfortable work environment for employees. This type of research is associative research and samples were taken as many as 104 people. The data collection techniques in this study list questions (Questioners). The data used is quantitative data and in analysis using classic assumption data analysis techniques, multiple linear regressions and hypothesis testing. Based on the results of the study, partial communication has a significant influence on employee job satisfaction, career development has a significant effect on employee job satisfaction and the work environment also has a significant influence on employee job satisfaction. Simultaneously the influence of communication, career development and work environment on employee job satisfaction is obtained gis value. (2 tailed) amounting to 0.000 < ?0.05 it can be stated that communication, career development and work environment significantly affect the job satisfaction of employees of PT employees. PLN (Persero) Medan Area.]]>
<![CDATA[Pengaruh Keputusan Manajemen Keuangan Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Intervening ]]>
<![CDATA[Irma Christiana]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 2 (2021): April ]]>
Publisher : <![CDATA[CERED Indonesia Institute ]]>
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DOI: 10.53695/ja.v2i2.153
<![CDATA[The purpose of this research is to examine the effect of financial management decisions on firm value with profitability as an intervening variable in insurance companies listed on the Indonesia Stock Exchange. In order to answer the hypothesis, this study uses an associated quantitative method. The sampling technique was the purposive sampling method so that 8 companies were selected that met the criteria from a population of 14 companies, the data used were secondary data and time series. Data analysis using regression and path analysis. The findings of this study are the debt to equity ratio has a positive and significant effect on return on equity, but the price earnings ratio and the dividend payout ratio have a negative and insignificant effect on return on equity. The next finding is that the price earning ratio and return on equity have a positive and significant effect on price to book value, while the debt to equity ratio and dividend payout ratio have a negative and insignificant effect on price to book value. Furthermore, profitability is able to mediate the relationship between financial management decisions and firm value.]]>
<![CDATA[Analisis Tingkat Literasi Keuangan Mahasiswa di Tengah Pandemi (Studi Kasus Pada Mahasiswa FEB UMSU) ]]>
<![CDATA[Fira Nurmala]]>;
<![CDATA[Muhammad Arya]]>;
<![CDATA[Nurbaiti Nurbaiti]]>;
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 2 (2021): September 2021 ]]>
Publisher : <![CDATA[Magister Manajemen Universitas Muhammadiyah Sumatera Utara ]]>
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DOI: 10.30596/maneggio.v4i2.7856
<![CDATA[Banyaknya mahasiswa yang berperilaku konsumtif, sehingga terjebak dalam gaya hidup materialistis dan hedonisme, selain itu mereka menghalalkan segala cara untuk mendapatkan uang. Tidak memikirkan masa depan, tidak memiliki tabungan atau investasi karena selalu habis untuk berbelanja, dan sederet efek negatif lainnya. Tujuan penelitian ini adalah untuk menganalisis tentang pengaruh Literasi Keuangan terhadap perilaku konsumtif mahasiswa FEB UMSU di masa pandemi Covid-19 dan untuk mengetahui selama Pandemi Covid-19 perilaku Konsumtif Mahasiswa FEB UMSU mengalami peningkatan atau penurunan. Teknik pengumpulan data yang digunakan adalah dengan melakukan wawancara dan membagikan kuesioner secara online. Teknik analisis data yang digunakan adalah uji validitas dan reliabilitas serta uji regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa tingkat literasi keuangan Mahasiswa di tengah Pandemi semakin baik, dikarenakan mahasiswa mampu mengelola keuangannya dengan baik dan berbelanja sesuai dengan kebutuhannya.]]>
<![CDATA[Analisis Komparatif Kepuasan Pengguna Dan Kualitas Layanan Transportasi Online Dan Tradisional ]]>
<![CDATA[Linzzy Pratami Putri]]>
<![CDATA[ Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) No 2 (2019): Prosiding FRIMA ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung ]]>
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DOI: 10.55916/frima.v0i2.48
<![CDATA[Tujuan Penelitian_ini bertujuan untuk mengetahui perbedaan kepuasan pengguna jasa transportasi online dan tradisional. Desain/Metode_Metode penelitian yang digunakan adalah analisis deskriptif dan komparatif. Temuan Hasil Penelitian_menunjukkan bahwa terdapat perbedaan kepuasan pengguna transportasi online sebesar 58.5882 dengan pengguna transportasi tradisional 48.8571. Implikasi penelitian ini_dapat menjadi pertimbangan bagi pengusaha dan supir transportasi online mauapun tradisional untuk megetahui sejauh mana kepuasan pelanggan menggunakan transportasi tersebut serta dapat memperbaiki performanya. Originalitas Penelitian ini_mengkaji tentang kepuasan pelanggan pengguna transportasi online dan tradisional di kota Medan (Medan Marelan dan Medan Labuhan) Tipe Penelitian_Studi Empiris]]>
