Media Ekonomi
Media Ekonomi : Vol 16 No 2 Juli 2016

PENERAPAN SISTEM INFORMASI PEMASARAN PADA USAHA KECIL MENENGAH (UKM) DI PURWOKERTO

Arini Hidayah (Universitas Muhammadiyah Purwokerto)
Purnadi Purnadi (Universitas Muhammadiyah Purwokerto)

Article Info

Publish Date
01 Jul 2016

Abstract

This research, entitled "Implementation of Information Systems Marketing On Small and Medium Enterprises (SMEs) in Purwokerto". The purpose of this study was to determine the profile and the problems faced by SMEs in Purwokerto, and to investigate the role of local governments to SMEs in Purwokerto. The object of this study is the Small and Medium Enterprises in Purwokerto. Results from this study is an integrated website on SMEs in Purwokerto which contains information about the product, the company's distribution network, promotional activities and direct sales company and product prices firm Keywords: Marketing, SME, Marketing and Information Systems Marketing

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Journal Info
Media Ekonomi
Website

Abbrev

MEDEK

Publisher

Universitas Muhammadiyah Purwokerto

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Media Ekonomi Journal invites academics and researchers who do original research in the fields of economics and management including but not limited to: 1. Marketing Management 2. Financial Management 3. Human Resource Management 4. Entrepreneurship 5. Monetary Economics 6. Islamic Econimicsm, ...