J-MAS (Jurnal Manajemen dan Sains)
Vol 7, No 2 (2022): Oktober

Faktor-faktor yang Mempengaruhi Kepuasan Pengguna Kartu Telkomsel (Studi Kasus Pelanggan Kartu Telkomsel Batam)

Santi Irawati Sitohang (Universitas Putera Batam)
Triana Ananda Rustam (Unknown)



Article Info

Publish Date
26 Oct 2022

Abstract

There are problems that are quite important in the Telkomsel company, namely experiencing a decrease in customers, there are various causes for customers to experience a decline such as the form of service quality, prices, promotions. The purpose of this study was to see the effect of the influence of service quality, price and promotion either partially or simultaneously on customer satisfaction. Sources of data in this study are primary data, data collection method using google form, research data analysis using SPSS 25 assistance program. The tests carried out are classical assumption test, multiple linear regression and hypothesis testing with t test and f test. The sampling method used in this study was a purposive sampling method with a total of 204 people. The results of the study partially show that the conclusion is that the quality of service affects the satisfaction of Telkomsel card users, the price affects the satisfaction of Telkomsel card users, and promotions affect the satisfaction of Telkomsel card users. simultaneously Service quality, price and promotion affect the satisfaction of Telkomsel card users.

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Journal Info

Abbrev

jmas

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel ...