Proceeding International Conference on Information Technology and Business
2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6

THE EFFECT OF SERVICE AND COSTUMERS LOYALTY ON COSTUMERS SATISFACTION OF ONLINE TRANSPORTATION (Study Case: Students of IIB Darmajaya for MAXIM Users)

Sefnia Amalia Putri (Unknown)
Lukman Hakim (Institute of Informatics and Business Darmajaya (Faculty of Economics and Business).)
NURUL ZARIRAH (UniversitiTeknikal Melaka Malaysia, Malaysia.)

Article Info

Publish Date
10 Dec 2020

Abstract

The purpose of this study was to determine the effect of service and costumers loyalty on costumers satisfaction. The scope of this study was students of IIB Darmajaya and user MAXIM application. This study used two variables. Service (X1) and Costumers Loyalty (X2) were dependent variables and Costumers Satisfaction (Y) was the independent variables. The research methods of this study used mix methods and the data for this study was able to be collected using questionnaire.Keyword:  Service, Costumers Loyalty, Costumers Satisfaction, MAXIM

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Journal Info
Proceeding International Conference on Information Technology and Business
Website

Abbrev

icitb

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive ...