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All Journal Proceeding International Conference on Information Technology and Business International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Restikom : Riset Teknik Informatika dan Komputer
Lukman Hakim
Faculty Of Economy And Business IBI Darmajaya Lampung, Indonesia
Computer Science & IT Economics, Econometrics & Finance

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POLITICAL MARKETING PERFORMANCE USING SOCIAL MEDIA ON COMMUNITY DECISIONS TO CHOOSE THE PROSPECTIVE LOCAL ELECTION IN BANDAR LAMPUNG Lukman Hakim; Jaka Darmawan; Deli Saputra; Ahmad Soim
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

At the conceptual level, it is stated that political marketing is not only a complicated process, but it is also a result of a global effort and has implications for all factors of political communication by politicians. Political marketing is also a general method as well as one of the ways of communicating in the political arena. Political marketing is a continuation of the elaboration of a policy of political communication that can include a more global strategy of designing, rationalizing, and channeling modern political communication.The purpose of this study was to determine the marketing performance which affected the community's decision to choose the prospective local election in Bandar Lampung 2020. This research was a descriptive study with a qualitative approach. The sampling method of this study was a probability sampling design with a simple random sampling technique. The results of this study obtained the Bandar Lampung City Election was held in September 2020 with four candidates who are likely to win the election. However, the most likely to win the elections was Eva Dwiana, followed by Ricko Menoza, Yusuf Kohar, and Firmansyah. However, if the election is followed by three or two candidates, Eva Dwiana who had the most opportunity for more than 40%.Keywords: Election, Local Election, Social Media, Political Marketing
THE EFFECT OF SERVICE AND COSTUMERS LOYALTY ON COSTUMERS SATISFACTION OF ONLINE TRANSPORTATION (Study Case: Students of IIB Darmajaya for MAXIM Users) Sefnia Amalia Putri; Lukman Hakim; NURUL ZARIRAH
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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The purpose of this study was to determine the effect of service and costumers loyalty on costumers satisfaction. The scope of this study was students of IIB Darmajaya and user MAXIM application. This study used two variables. Service (X1) and Costumers Loyalty (X2) were dependent variables and Costumers Satisfaction (Y) was the independent variables. The research methods of this study used mix methods and the data for this study was able to be collected using questionnaire.Keyword:  Service, Costumers Loyalty, Costumers Satisfaction, MAXIM
ANALYSIS OF THE SOCIAL MEDIA USAGE ON THE DECISION TO THE ADMISSION OF NEW STUDENT PROCESS IN PRIVATE UNIVERSITY (Case Study: IBI Darmajaya Bandar Lampung) Yan Aditiya Pratama; Anggalia Wibasuri; Lukman Hakim; Christina Christina
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Industrial revolution 4.0 has changed the business and people patterns on digital technology. This revolution is a cyber-physical system (CPS) that enables technology to bring virtual and physical worlds together in creating a connected internet-based world. Many companies must be able to transform themselves into the marketing company to compete globally. An important key in marketing is effective communication. This study determined the analysis of the usage impact of social media on the decision to the admission of new students in private universities. In this case, IBI Darmajaya Bandar Lampung was selected for this study in implementing the impact of social media usage for the marketing processes. This study was a qualitative approach with descriptive data processing from a survey conducted on student orientation in 2019. The selection of sampling in this study was a probability sampling design with a simple random sampling technique. The respondents were 100 new students. The results of this study were digital marketing using Whatsapp obtained at 95.8 per cent of the total respondents, Instagram at 92.8 per cent and Facebook users at 54.7 per cent. In addition, respondents obtained information about IBI Darmajaya 59 per cent from social media (WA, IG, FB, etc.) and the less was from others. It found that digital marketing approach impacted the marketing processes in this disruption era of marketing communication strategies on the admission of new students at IBI Darmajaya Bandar Lampung.Keywords: Digital Marketing, Social Media, Disruption 4.0, Customer Decision
Implementasi Augmented Reality Pada Profile Provinsi Di Pulau Sumatera Untuk Siswa SDN 2 Kutadalom Berbasis Android Luqmanul Hakim; Triowali Rosandy; Hariyanto Wibowo
Jurnal RESTIKOM : Riset Teknik Informatika dan Komputer Vol 5 No 2 (2023): Agustus
Publisher : Program Studi Teknik Informatika Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/restikom.v5i2.159

Abstract

Implementasi teknologi augmented reality sebagai media pembelajaran untuk pengenalan profile Provinsi yang ada dipulau Sumatera dengan menggunakan metode marker based tracking guna menunjang pembelajaran siswa dalam memahami materi yang diberikan oleh guru yang sebatas menggunakan buku seperti di Sekolah Dasar Negeri 2 Kutadalom sehingga pemanfaatan teknologi ini dapat bermanfaat bagi guru dalam memberikan materi kepada siswa dan siswinya. Materi yang disajikan dapat meningkatkan minat siswa dalam belajar, karna teknologi ini memanfaatkan elemen visual seperti 3D objek, gambar dan teks untuk menyajikan materi pembelajaran dengan cara yang lebih menarik dan mudah dipahami. Output yang dihasilkan yaitu aplikasi augmented reality yang menggunakan metode marker based tracking yang dapat memunculkan objek 3D logo dengan informasi yang terkait dengan profile provinsi dan audio yang berisikan sejarah provinsi.
QUALITY AND EFFECTIVENESS IN ELECTRONIC TAX FILLING: A STUDY OF TAX-PAYER SATISFACTION Syahrizal Siregar; Supriyadi Supriyadi; Lukmanul Hakim
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12420

Abstract

This study aims to analyse the quality and effectiveness of e-filling application by Indonesia tax payer. The theory adopted IS Success DeLone and McLean using three variables to measure the effectiveness of e-filling include user satisfaction, information quality, system quality, and service quality. Data collected through surveys conducted to taxpayers who have used Tax e-filling. PLS SEM and path analysis was applied to test the influences of the quality antecedents to user satisfaction with IS. The finding reveal that path coefficients provided a measure of the importance of each quality antecedent. The result show that Information quality, system quality, and service quality are increasing taxpayer satisfaction. This result also give evidence that the information quality, quality of system and service quality used by the organization positively affects the level of satisfaction of taxpayers. This study gives suggestion for Directorate General of Taxes could be sought by improving and increasing the information quality, system quality, use, and user satisfaction on e-filing system. This research gives empirical value that information quality, system quality and service quality have significant and positive effects on tax payers’ satisfaction. Keyword: Information Quality, System Quality, Service Quality, Tax Payer Satisfaction
Co-Authors Ahmad Soim Anggalia Wibasuri Christina Christina Deli Saputra Hariyanto Wibowo Jaka Darmawan NURUL ZARIRAH Sefnia Amalia Putri Supriyadi Syahrizal Siregar Triowali Rosandy Yan Aditiya Pratama