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All Journal Proceeding International Conference on Information Technology and Business International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Restikom : Riset Teknik Informatika dan Komputer ACADEMIA: Jurnal Inovasi Riset Akademik
Lukman Hakim
Faculty Of Economy And Business IBI Darmajaya Lampung, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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POLITICAL MARKETING PERFORMANCE USING SOCIAL MEDIA ON COMMUNITY DECISIONS TO CHOOSE THE PROSPECTIVE LOCAL ELECTION IN BANDAR LAMPUNG Lukman Hakim; Jaka Darmawan; Deli Saputra; Ahmad Soim
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

At the conceptual level, it is stated that political marketing is not only a complicated process, but it is also a result of a global effort and has implications for all factors of political communication by politicians. Political marketing is also a general method as well as one of the ways of communicating in the political arena. Political marketing is a continuation of the elaboration of a policy of political communication that can include a more global strategy of designing, rationalizing, and channeling modern political communication.The purpose of this study was to determine the marketing performance which affected the community's decision to choose the prospective local election in Bandar Lampung 2020. This research was a descriptive study with a qualitative approach. The sampling method of this study was a probability sampling design with a simple random sampling technique. The results of this study obtained the Bandar Lampung City Election was held in September 2020 with four candidates who are likely to win the election. However, the most likely to win the elections was Eva Dwiana, followed by Ricko Menoza, Yusuf Kohar, and Firmansyah. However, if the election is followed by three or two candidates, Eva Dwiana who had the most opportunity for more than 40%.Keywords: Election, Local Election, Social Media, Political Marketing
THE EFFECT OF SERVICE AND COSTUMERS LOYALTY ON COSTUMERS SATISFACTION OF ONLINE TRANSPORTATION (Study Case: Students of IIB Darmajaya for MAXIM Users) Sefnia Amalia Putri; Lukman Hakim; NURUL ZARIRAH
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to determine the effect of service and costumers loyalty on costumers satisfaction. The scope of this study was students of IIB Darmajaya and user MAXIM application. This study used two variables. Service (X1) and Costumers Loyalty (X2) were dependent variables and Costumers Satisfaction (Y) was the independent variables. The research methods of this study used mix methods and the data for this study was able to be collected using questionnaire.Keyword:  Service, Costumers Loyalty, Costumers Satisfaction, MAXIM
ANALYSIS OF THE SOCIAL MEDIA USAGE ON THE DECISION TO THE ADMISSION OF NEW STUDENT PROCESS IN PRIVATE UNIVERSITY (Case Study: IBI Darmajaya Bandar Lampung) Yan Aditiya Pratama; Anggalia Wibasuri; Lukman Hakim; Christina Christina
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Industrial revolution 4.0 has changed the business and people patterns on digital technology. This revolution is a cyber-physical system (CPS) that enables technology to bring virtual and physical worlds together in creating a connected internet-based world. Many companies must be able to transform themselves into the marketing company to compete globally. An important key in marketing is effective communication. This study determined the analysis of the usage impact of social media on the decision to the admission of new students in private universities. In this case, IBI Darmajaya Bandar Lampung was selected for this study in implementing the impact of social media usage for the marketing processes. This study was a qualitative approach with descriptive data processing from a survey conducted on student orientation in 2019. The selection of sampling in this study was a probability sampling design with a simple random sampling technique. The respondents were 100 new students. The results of this study were digital marketing using Whatsapp obtained at 95.8 per cent of the total respondents, Instagram at 92.8 per cent and Facebook users at 54.7 per cent. In addition, respondents obtained information about IBI Darmajaya 59 per cent from social media (WA, IG, FB, etc.) and the less was from others. It found that digital marketing approach impacted the marketing processes in this disruption era of marketing communication strategies on the admission of new students at IBI Darmajaya Bandar Lampung.Keywords: Digital Marketing, Social Media, Disruption 4.0, Customer Decision
Implementasi Augmented Reality Pada Profile Provinsi Di Pulau Sumatera Untuk Siswa SDN 2 Kutadalom Berbasis Android Luqmanul Hakim; Triowali Rosandy; Hariyanto Wibowo
Jurnal RESTIKOM : Riset Teknik Informatika dan Komputer Vol 5 No 2 (2023): Agustus
Publisher : Program Studi Teknik Informatika Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/restikom.v5i2.159

Abstract

Implementasi teknologi augmented reality sebagai media pembelajaran untuk pengenalan profile Provinsi yang ada dipulau Sumatera dengan menggunakan metode marker based tracking guna menunjang pembelajaran siswa dalam memahami materi yang diberikan oleh guru yang sebatas menggunakan buku seperti di Sekolah Dasar Negeri 2 Kutadalom sehingga pemanfaatan teknologi ini dapat bermanfaat bagi guru dalam memberikan materi kepada siswa dan siswinya. Materi yang disajikan dapat meningkatkan minat siswa dalam belajar, karna teknologi ini memanfaatkan elemen visual seperti 3D objek, gambar dan teks untuk menyajikan materi pembelajaran dengan cara yang lebih menarik dan mudah dipahami. Output yang dihasilkan yaitu aplikasi augmented reality yang menggunakan metode marker based tracking yang dapat memunculkan objek 3D logo dengan informasi yang terkait dengan profile provinsi dan audio yang berisikan sejarah provinsi.
QUALITY AND EFFECTIVENESS IN ELECTRONIC TAX FILLING: A STUDY OF TAX-PAYER SATISFACTION Syahrizal Siregar; Supriyadi Supriyadi; Lukmanul Hakim
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12420

Abstract

This study aims to analyse the quality and effectiveness of e-filling application by Indonesia tax payer. The theory adopted IS Success DeLone and McLean using three variables to measure the effectiveness of e-filling include user satisfaction, information quality, system quality, and service quality. Data collected through surveys conducted to taxpayers who have used Tax e-filling. PLS SEM and path analysis was applied to test the influences of the quality antecedents to user satisfaction with IS. The finding reveal that path coefficients provided a measure of the importance of each quality antecedent. The result show that Information quality, system quality, and service quality are increasing taxpayer satisfaction. This result also give evidence that the information quality, quality of system and service quality used by the organization positively affects the level of satisfaction of taxpayers. This study gives suggestion for Directorate General of Taxes could be sought by improving and increasing the information quality, system quality, use, and user satisfaction on e-filing system. This research gives empirical value that information quality, system quality and service quality have significant and positive effects on tax payers’ satisfaction. Keyword: Information Quality, System Quality, Service Quality, Tax Payer Satisfaction
A MODERATION MODEL OF WORK ENVIRONMENT ON THE RELATIONSHIP BETWEEN WORK DISCIPLINE, WORKLOAD, AND EMPLOYEE PERFORMANCE AT PT. PNE Aprian Herwansyah; Lukmanul Hakim; A.K. Yohanson; Kemas Muhammat Abdul Fatah
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19787

Abstract

PT Putra Nusa Energy is a company that deals with diesel fuel distribution. There are 40 employees in three divisions. The objective of this study is to evaluate the impact of work discipline, workload, and work environment on employee performance at PT Putra Nusa Energy. The data in this study is quantitative.. Questionnaires filled out on a Likert scale were distributed among all 40 employees, which collected data. The total sampling is conducted using the census method, which involves taking into account the entire population. Using SPSS, the analysis of data was conducted using multiple linear regression and moderated regression analysis (MRA). The study suggests that employee performance can be positively affected by work discipline and work environment. This is a significant finding. However, the negative impact of workload on employee performance is not as significant. Furthermore, the workplace atmosphere greatly amplifies how work discipline can positively influence performance. The relationship between workload and employee performance is significantly tempered. The company must demonstrate a strong commitment to improving work ethics and mitigating the negative effects of workload.' Moreover, the work environment must be maintained as a crucial factor to ensure operational stability. Keywords : Employee Performance, Putra Nusa Energy, Work Discipline, Work Environment, Workload
The Influence of Service Quality, Relationship Marketing, and Perceived Value on B2B Customer Satisfaction at PT Elkaka Putra Mandiri Rahmat; Lukmanul Hakim; M. Hasan Ma'ruf
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19812

Abstract

This study aims to analyze the effect of job training, work communication, and work motivation on employee performance at PT Elkaka Putra Mandiri Lampung. This research employs a quantitative approach using a survey method involving all 31 employees as respondents through a saturated sampling technique. Data were collected using Likert-scale questionnaires and analyzed by multiple linear regression. The results show that job training has a negative and significant effect on employee performance, while work communication and work motivation have positive and significant effects. Simultaneously, all variables significantly influence employee performance, with work motivation identified as the most dominant factor. The findings highlight the importance of enhancing work motivation and communication effectiveness, as well as the need to evaluate training programs to better align with job requirements.   Keywords: Job Training, Work Communication, Work Motivation, Employee Performance
KINERJA BAURAN PEMASARAN DAN MEDIA SOSIAL TERHADAP KEPUTUSAN MEMILIH PADA PILKADA KOTA BANDAR LAMPUNG Lukman Hakim
ACADEMIA: Jurnal Inovasi Riset Akademik Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/academia.v6i2.10303

Abstract

ABSTRACT The development of political communication in the Society 5.0 era has encouraged a transformation in campaign strategies from conventional patterns toward more interactive digital approaches based on social experiences. This study aims to analyze the influence of the political marketing mix and social media utilization on voters’ decision-making within the context of local politics. The research employed a mixed-method approach with a descriptive explanatory design. Quantitative data were analyzed using Structural Equation Modeling (SEM), while qualitative data were obtained through in-depth interviews with local political actors and voters. The findings indicate that the dimensions of promotion, process, people, and physical evidence exerted a more dominant influence than political products in shaping voting decisions. In terms of social media variables, connection and collaboration emerged as the strongest factors in enhancing political participation and voter engagement. The results also revealed that voting decisions were influenced by perceptions of candidates, social proximity, previous political experiences, and exposure to digital political communication. The model contribution of 16.32% suggests that other factors beyond the variables examined in this study, such as local identity and social legitimacy, also affect voting behavior. This study confirms that the success of modern political communication depends not only on candidate popularity but also on the ability to establish authentic, participatory, and adaptive interactions through digital media. The novelty of this research lies in the development of an integrative model between the political marketing mix and digital communication based on social interaction within the framework of Society 5.0. ABSTRAK Perkembangan komunikasi politik pada era Society 5.0 mendorong perubahan strategi kampanye dari pola konvensional menuju pendekatan digital yang lebih interaktif dan berbasis pengalaman sosial masyarakat. Penelitian ini bertujuan menganalisis pengaruh bauran pemasaran politik dan penggunaan media sosial terhadap keputusan memilih masyarakat pada konteks politik lokal. Penelitian menggunakan pendekatan mixed method dengan desain deskriptif eksplanatori. Data kuantitatif dianalisis menggunakan Structural Equation Modeling (SEM), sedangkan data kualitatif diperoleh melalui wawancara mendalam dengan aktor politik lokal dan pemilih. Hasil penelitian menunjukkan bahwa dimensi promosi, proses, people, dan physical evidence memiliki pengaruh lebih dominan dibandingkan produk politik dalam membentuk keputusan memilih masyarakat. Pada variabel media sosial, aspek koneksi dan kolaborasi menjadi faktor paling kuat dalam meningkatkan partisipasi politik dan keterlibatan pemilih. Temuan penelitian juga memperlihatkan bahwa keputusan memilih dipengaruhi oleh persepsi terhadap kandidat, kedekatan sosial, pengalaman politik sebelumnya, serta eksposur komunikasi digital. Kontribusi model sebesar 16,32% menunjukkan adanya faktor lain di luar variabel penelitian yang turut memengaruhi perilaku memilih, seperti identitas lokal dan legitimasi sosial. Penelitian ini menegaskan bahwa keberhasilan komunikasi politik modern tidak hanya bergantung pada popularitas kandidat, tetapi juga pada kemampuan membangun interaksi yang autentik, partisipatif, dan adaptif melalui media digital. Kebaruan penelitian terletak pada pengembangan model integrasi antara political marketing mix dan komunikasi digital berbasis interaksi sosial dalam kerangka Society 5.0.
Co-Authors A.K. Yohanson Ahmad Soim Anggalia Wibasuri Aprian Herwansyah Christina Christina Deli Saputra Hariyanto Wibowo Jaka Darmawan Kemas Muhammat Abdul Fatah M. Hasan Ma'ruf NURUL ZARIRAH Rahmat Sefnia Amalia Putri Supriyadi Syahrizal Siregar Triowali Rosandy Yan Aditiya Pratama