Kata Kita: Journal of Language, Literature, and Teaching
Vol 6, No 1 (2018)

Promoting Fast Tour and Travel Using a Marketing Booklet

Cyntia Dewi Efendi (Petra Christian University Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo Surabaya)



Article Info

Publish Date
16 Nov 2018

Abstract

Fast tour and travel is a travel agency located in Jalan Raya Lontar 259B, Surabaya, which has a unique target market who are foreigners. It hardly find their own target market and usually depend on overseas travel agencies. Therefore, a marketing booklet is an effective promotional tool that can help Fast Tour and Travel to get more foreign customers because this marketing booklet will be distributed in Universities in Surabaya which have student exchange program. This marketing booklet consists of table of content, company profile, explore Surabaya (Surabaya tourist destinations), some favourite destinations near Surabaya (Bromo, Malang, and Madura), and contact information (contact us). By having this marketing booklet, Fast Tour and Travel can get their main target market.  

Copyrights © 2018






Journal Info

Abbrev

sastra-inggris

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus ...