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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Cyntia Dewi Efendi
Petra Christian University Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo Surabaya
Languange, Linguistic, Communication & Media

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Promoting Fast Tour and Travel Using a Marketing Booklet Cyntia Dewi Efendi
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 1 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.1.52-56

Abstract

Fast tour and travel is a travel agency located in Jalan Raya Lontar 259B, Surabaya, which has a unique target market who are foreigners. It hardly find their own target market and usually depend on overseas travel agencies. Therefore, a marketing booklet is an effective promotional tool that can help Fast Tour and Travel to get more foreign customers because this marketing booklet will be distributed in Universities in Surabaya which have student exchange program. This marketing booklet consists of table of content, company profile, explore Surabaya (Surabaya tourist destinations), some favourite destinations near Surabaya (Bromo, Malang, and Madura), and contact information (contact us). By having this marketing booklet, Fast Tour and Travel can get their main target market.  
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