KOMUNIDA: Media Komunikasi dan Dakwah
Vol 6 No 2 (2016): Komunida : Media Komunikasi dan Dakwah

STRATEGI PENULISAN IKLAN HARIAN PARE POS DALAM MENINGKATKAN PELANGGAN DI KOTA PAREPARE

Iskandar Iskandar (STAIN Parepare)
Anna Yulianti (STAIN Parepare)
Uswatun hasanah (STAIN Parepare)



Article Info

Publish Date
20 Dec 2016

Abstract

Strategy Copywriting daily Pare Post in Improving Pelangan of course very concerned about the quality and quantity of the writing of the ad itself, has even had a recipe or special tricks to improve customer, both in terms of layout, pattern, image, size, color, language and other things needed by the customer. This study used descriptive qualitative method, using mass media approach to literature analysis techniques, and interview. Research shows that: 1). Daily Ad Writing Strategies to Improve Customer Pos Pare is to improve the products every day, fix the issues, finding issues, what is most needed by the people and information that is most preferred. 2). factors affecting Copywriting is an ad published appear attractive depends on the creativity even have to have a prescription or special tricks to improve customer both in terms of layout, pattern, image, size, color, language and other things needed by the customer.

Copyrights © 2016






Journal Info

Abbrev

komunida

Publisher

Subject

Religion Languange, Linguistic, Communication & Media Social Sciences

Description

KOMUNIDA are Media Komunikasi dan Dakwah is a journal that publishes current original researches on communication phenomenon and dawah studies related to social and cultural context in Indonesia in multi concepts, theories, perspectives, paradigms and methodologies. The focus study of Komunida Media ...